As Sir Terry Leahy (former CEO of Tesco) once said, 鈥渢he only data that matters is the data that is actionable鈥�.
From a store perspective, actionable data can be generated from the warehouse (sell-in) and from the checkout (sell-out). They help to model the store as a black box and understand its sales potential in a quantitative approach. However, about 70% of the shoppers鈥� decisions are made in front of the shelf.
So how to model sales uplift opportunities based on what shoppers see? How to create a model that takes into account not only the quantitative aspects of the shelf but also the qualitative variables?
At Trax I help CPG clients to bridge the gap between sell-in and sell-out...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
