Marketing & Consumer Insights Experienced Manager able to drive the definition of the business strategy, identifying growth opportunities through actionable consumer & market insights, trends monitoring, segmentation, competitor analysis.
Extensive Experience in both the Marketing and Corporate Insights:
Innovation Process, Brand & Communication Strategy, Market & Consumer Segmentation, Product Testing/Sensorial analysis, Net/Ethnography, Competitors Analysis, Corporate Reputation, Stakeholders Mapping, Brand & Corporate Communication Campaign, Digital Marketing.
Project Management, Team Coaching and Development.
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