Anne first brought her passion for news, pop-culture and ideas to SPH Magazines, where she worked as a lifestyle and tech writer for GameAxis Unwired. She ventured down the advertising rabbit-hole two years later, specialising in account management and strategic brand communications.
Over the last 6 years, Anne has worked across key consumer businesses from banking to mobile, technology, alcohol and personal care. Her most memorable achievement: Nokia 鈥淏lack Box鈥�, a year long branding project which tapped on content creation, seeding and collaborative experiments by key influencers in the local design scene to bring about a subtle and different take on the Nokia N8. Her recent regio...
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