VICE PRESIDENT, MARKETING & E-Commerce
Senior marketing executive with proven record in developing and leading new global marketing initiatives to support business goals and objectives. Solid leadership skills; able to build and guide top-performing marketing teams. Proficient in managing high performance teams. Effective at working in highly matrixed environment. Experience with both B2C and B2B marketing.
Specialties: CRM Strategy and Execution, Marketing Database Strategy and Implementation, Customer Acquisition, Customer Retention, Demand Generation, Loyalty Programs, Digital Marketing, Direct Marketing, Email Marketing, Social Media, Segmentation Strategy, Launch Management, Strate...
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