Market Survey
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This document summarizes a market survey conducted by a graduate design studio team. They surveyed the education, healthcare, food, environment and government markets. They chose to focus on education, segmenting it into public, private, religious sectors and levels from nursery to continuing education. Their analysis identified opportunities around parent/teacher involvement, teacher knowledge sharing, technology in learning, rising costs, attendance and literacy issues. Stakeholders like students, parents, teachers, administrators and community members were mapped.
Market Survey
- 1. Market Survey TEAM WIP SERVICE MEETS SOCIAL Barbora Batokova Graduate Design Studio II Lauren Chapman Spring 2010 Jeanette Leagh School of Design Marcus Perez Cervantes Carnegie Mellon University
- 3. MARKETS WE SURVEYED Education / Healthcare Food / Environment / Government Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
- 4. OUR CHOSEN MARKET Education / Healthcare Food / Environment / Government Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
- 5. WHY WE CHOSE THIS MARKET Education all opportunities in surveyed markets encompass learning behavioral change stems from learning market offers broad spectrum of ideation possibilities contains intrinsic social and service components why not? Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
- 6. SEGMENTING OUR CHOSEN MARKET Education SECTORS LEVELS METHODS public nursery scaffolding private pre-school cooperative learning religious kindergarten active learning charter elementary service learning language/intl middle school problem-solving home school high school/GED through play special needs certification peer-to-peer online associates vocational/trade college post-grad continuing edu. Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
- 7. WHAT OUR SEGMENTED MARKET MEANS Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
- 8. OUR MARKET OPPORTUNITY SPACE Education influence of parentteacher involvement on childrens learning teachertoteacher method sharing to facilitate childrens learning role of digital technology as learning tool in education (esp. home schooling) impact of rising education costs on learning low attendance, problematic behavior and high drop-out rates low literacy rates in both developed and developing countries lack of assistance from school/community for children Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
- 9. OUR MARKET OPPORTUNITY SPACE Education influence of parentteacher involvement on childrens learning teachertoteacher method sharing to facilitate childrens learning role of digital technology as learning tool in education (esp. home schooling) impact of rising education costs on learning low attendance, problematic behavior and high drop-out rates low literacy rates in both developed and developing countries lack of assistance from school/community for children Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
- 10. OUR MARKET OPPORTUNITY SPACE: IDENTIFYING STAKEHOLDERS Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
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ervice Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University
- 12. OUR MARKET OPPORTUNITY SPACE: LEARNING !"#$%&" Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University