12 MVP — Lean Model Generation
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The document outlines the key concepts of the lean startup methodology, emphasizing its engineer-driven, customer-focused approach. It explains the importance of value propositions, product-market fit, customer relationships, and revenue models in building a startup. Additionally, it encourages entrepreneurs to validate their hypotheses and understand financial flow within their businesses.
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12 MVP — Lean Model Generation
- 1. Lean Model Generation Maxime Pico Startup guide and Partner @ 12MVP maxime.pico@12mvp.fr 12MVP Copyright © 12MVP All rights reserved.
- 2. 2 why lean startup? Lean Startup is different for two key reasons: 1. it was conceived by engineers 2. it customer driven and more adapted to bootstrapping 12MVP Copyright © 12MVP All rights reserved.
- 3. 3 what is lean startup? IDEA BUILD PRODUCTDATA LEARN MEASURE 12MVP Copyright © 12MVP All rights reserved.
- 4. 4 what is a MVP? Features UX/UI Marketing Branding Pricing 12MVP Copyright © 12MVP All rights reserved.
- 5. 5 what is a MVP? Features UX/UI Marketing Branding Pricing 12MVP Copyright © 12MVP All rights reserved.
- 6. 6 what is a MVP? Features UX/UI Marketing Branding Pricing 12MVP Copyright © 12MVP All rights reserved.
- 7. 7 wait, what is a startup? « A startup is an organisation formed to search for a repeatable and scalable business model » — Steve Blank 12MVP Copyright © 12MVP All rights reserved.
- 8. 8 everything is an hypothesis You are in “search” mode, everything is an hypothesis for you to prove 12MVP Copyright © 12MVP All rights reserved.
- 9. 9
- 10. 10 know how money flows The first step is to know how money flows in your company by drawing it 12MVP Copyright © 12MVP All rights reserved.
- 11. 11 value proposition Value proposition is not about your idea Empathy is the key 12MVP Copyright © 12MVP All rights reserved.
- 12. 12 value proposition Value proposition is about the problem or need you’re answering with your product 12MVP Copyright © 12MVP All rights reserved.
- 13. 13 value proposition Which Pains are you solving and what Gains are you creating? 12MVP Copyright © 12MVP All rights reserved.
- 14. 14 value proposition 12MVP Copyright © 12MVP All rights reserved.
- 15. 15 product/market fit when the value proposition you hypothesised for your customer segment turns out to be true 12MVP Copyright © 12MVP All rights reserved.
- 16. 16 customer segment what jobs are you solving? 12MVP Copyright © 12MVP All rights reserved.
- 17. 17 customer segment define your archetypes and go back to your value prop to check if it works 12MVP Copyright © 12MVP All rights reserved.
- 18. 18 distribution channels how does your product get from your company to your customer? 12MVP Copyright © 12MVP All rights reserved.
- 19. 19 customer relationship how do you get, keep and grow your customer base? 12MVP Copyright © 12MVP All rights reserved.
- 20. 20 customer relationship Get Keep Grow CAC LTV<? 12MVP Copyright © 12MVP All rights reserved.
- 21. 21 revenue models how does your company make money? stream + pricing 12MVP Copyright © 12MVP All rights reserved.
- 22. 22 revenue stream the strategy a company uses to generate cash from each customer segment 12MVP Copyright © 12MVP All rights reserved.
- 23. 23 pricing the tactics you use to set the price in each customer segment 12MVP Copyright © 12MVP All rights reserved.
- 24. 24 partners a partner needs you as much as you need them! 12MVP Copyright © 12MVP All rights reserved.
- 25. 25 key ressources what are the most important assets required to make your business model work? 12MVP Copyright © 12MVP All rights reserved.
- 26. 26 key activities what are the most important things you need to do to make your business model work? 12MVP Copyright © 12MVP All rights reserved.
- 27. 27 costs what are the variable and fixed costs generated by this business model and what generates the most cost? 12MVP Copyright © 12MVP All rights reserved.
- 28. 28 GET OUT OF THE BUILDING 12MVP Copyright © 12MVP All rights reserved.
- 29. 29 source udacity: How to Build a Startup? 12MVP Copyright © 12MVP All rights reserved.
- 30. ressources 30 12MVP Copyright © 12MVP All rights reserved.
- 31. 31 books 12MVP Copyright © 12MVP All rights reserved.
- 32. 32 books 12MVP Copyright © 12MVP All rights reserved.
- 33. 33 books 12MVP Copyright © 12MVP All rights reserved.
- 34. 34 books 12MVP Copyright © 12MVP All rights reserved.