Professor Morrison is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA, and the CEO of Belle Tourism International Consulting (BTI). He is the Past-President of the International Tourism Studies Association (ITSA).Prof. Morrison is a Visiting Professor at the University of Greenwich in London and the Editor of the International Journal of Tourism Cities (IJTC).
In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry. Most recently he has cond...
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