Evolv Digital Summary
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Ben Carter is a digital marketing expert and founder of Evolv Digital, a digital marketing consultancy. He has over 10 years of experience providing strategic direction and implementation for major brands in the UK. His skills include devising digital strategies, executing online marketing campaigns, and managing social media initiatives. Previously, he was a business journalist covering the UK media sector. Some of his achievements include growing Setanta Sports' online customer base and co-authoring the book Digital Marketing for Dummies. Currently, he helps brands solve digital challenges through strategic planning and impactful marketing campaigns.
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William B. Smith Jr. is a marketing executive with over 25 years of experience leading marketing programs in the technology and entertainment industries. He has a proven track record of growing revenues, successfully launching products, and positioning companies for acquisition. Currently he is a Senior Director at Rovi Corporation, where he has contributed to driving $60 million in annual revenue increases.Ad
Evolv Digital Summary
- 1. Ben Carter is a digital marketing expert with more than ten years experience working in the UK consumer marketing sector and founder of Evolv Digital, a boutique digital marketing consultancy, which specialises in providing both the strategic direction and the implementation expertise to enable brands to make the digital evolution work for them. KEY SKILLS: - Has provided strategic insight, digital marketing planning and campaign implementation for companies including McDonalds Europe, npower, AOL, British Gas, Setanta Sports and UK Sport looking to exploit existing or new brands and assets through the fast-emerging digital channels - Has both practical knowledge and real life experience of devising and implementing digital strategy for big brands, devising, creating and rolling out online marketing campaigns, project managing major Web builds, the deployment of social media initiatives, the deployment and ongoing management of both acquisition and marketing campaigns and identifying, implementing and delivering high profile affinity partnerships. - Previously worked as a highly regarded business journalist covering the UK media and marketing sectors for high profile titles including New Media Age, MediaGuardian and Marketing where he was the News Editor with direct responsibility for the news editing process prior to publication on a weekly basis of one of the UK s largest trade magazines. ACHIEVEMENTS: - As Head of Online Marketing for Setanta, was a pivotal member of the launch team that grew the challenger sports broadcasters customer base from 250,000 to 1.5m at its peak and was responsible for devising and implementing the online marketing strategy that grew the share of online subscriptions from 20% to 35% - 40% every month. - Co-Author of Digital Marketing for Dummies, the UKs first guide to Online Marketing; part of the popular US Dummies Franchise. - Conceived and implemented UrbanCricket.com- an online cricket community for npower aimed at getting 9-11 year olds playing more cricket. - Regularly used as an industry commentator by a number of media sources including the BBC, Talk Radio, London Evening Standard and CNN. FUTURE PROJECTS: - Helping brands solve their digital dilemmas. Devising and implementing strategies to maximise and grow their online business - Devising and implementing strategies to launch and then grow digital brands - Provision of practical digital marketing expertise to both brands and agencies - Devising and creating impactful online marketing campaigns and initiatives - Sense-checking current digital approaches to ensure that theyre both effective, efficient and delivering real results www.evolvdigital.com