In an age of commoditized and 鈥渕e too鈥� products and service offerings, a differentiated customer experience may indeed be a brand鈥檚 last bastion. I have been working in the domain of Customer Experience starting from 2000 during the nascent days of CRM (as it was known back then) and with clients in industries across financial services, consumer goods, telecommunications, life sciences and public sector. From strategy, change management, architecture to project management, I work with both business and technology stakeholders to ensure that businesses realize the benefits of their investments in CX solutions (encompassing sales, service, marketing, commerce and social).
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