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Lexington, Kentucky Area United States

Helping you to usher in the Next Step in the sales process • Social Selling & LinkedIn coaching, training & development

HOW IS SELLING CHANGING? ► Once upon a time, buyers were generally reactive in nature. They would depend almost exclusively on salespeople, marketers and companies to contact them with (or just show them) their wares. Since buyers didn’t have a lot of research avenues, they’d depend on you and your company as an almost-exclusive resource. No more. Nowadays, buyers are very proactive. They research, explore and educate themselves on your products. With the tools they now have available (Google, LinkedIn, Twitter, etc.), it’s easier than ever for them to be educated on you, your company and your products/services before you even reach out to them. Oftentimes, they’re taking all of thes...