Do you know why nearly 70% of top-performing businesses are either using a marketing automation platform or implementing one (Aberdeen Group, 2014)?
That because companies using marketing automation see 53% higher conversion rates (initial response-to-MQL) than non-users, and an annualized revenue growth rate 3.1% higher than non-users (Aberdeen Group, 2012). B2B marketers who implement marketing automation also see an increase in their sales-pipeline contribution by 10% (Forrester Research, 2014).
These statistics gleaned from developed markets in the US/UK/Europe/Australia, serve as an alert for CMOs and business owners in Asia to look at Marketing Automation to gain an edge in a ver...
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