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Sydney, Australia, NSW Australia

Advertising / Marketing / PR

I own Carpe Diem Consulting - a company specialising in enabling B2B organisations' to grow their revenues, via sales and marketing consultancy, training and coaching services. We believe that buyers have fundamentally changed how they buy - and both Sales & Marketing need to change to keep up. The old model of "Marketing generates the leads and throws them over the fence to Sales"​ is dead. Marketing & Sales need to work hand in hand at each stage of the buyer's journey. "Content is the new cold calling"​ - and marketing is really just content, with different messages and delivery mechanisms depending on the buyer journey location. Whilst we do sales audits, customised sales trainin...