Hands-on marketing director with demonstrated track record in building and executing brand and content marketing strategic plans. 15 years of marketing programs and marcom experience across multiple industries, including cloud / SaaS, security, software and finance.
EXPERTISE
* Content Marketing
* Brand Awareness & Corporate Identity
* Messaging & Positioning
* Writing & Editing
* Public Relations
* Collateral and Sales Tools Development
* Web Site Information Architecture & Strategy
* Project Management
* Lead Generation
* ROI/Metrics Reporting
* SEO/PPC
* Event Planning/Management
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