Digital communications professional with a rare combination of skills and experience in both traditional PR and digital/social, knowledge and experience in Chinese and Western online platforms, strong business acumen and technical knowledge, as well as complete fluency in English, Cantonese and Mandarin.
Started out in social and digital media from an academic point of view and with a Bachelor's degree in Psychology, my approach to client programs are highly pragmatic yet methodological, with roots in scientific understanding of behavior and communications paradigm shift. Have worked on a broad portfolio of clients on regional and global programs.
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