Being in the marketing & advertising industry for more than 15 years, Cem Argun explored many different aspects of the business. He started an early career at multinational ad agencies like BBDO & Y&R. Later on joining Wunderman Istanbul, he acquired a solid direct marketing & CRM know-how and consolidated that experience into than newly emerging permission based digital projects. Leading the Ford account team he initiated uniquely creative, yet confidently accountable projects like "zagallo.com" advergame to promote Ford Ka, as early as 1999.
Enjoying direct marketing & CRM, he accepted a new assignment from Dogus Media Group: to start from scratch the subscription & consumer marketing ...
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