carol bim- August2016
- 1. Carol S. Bim Kuwait Email: cocibim@gmail.com Mobile: +965 99908348 +96566664757 CAREER OBJECTIVE Work in an environment that fosters cooperation, trust, and excellence. Highlights Marketing Strategies & Campaigns Corporate Communications Event Planning and Organising Product Positioning & Branding Public & Media Relations Web & Print Content Development Focus Group & Market Research Creative Team Leadership Education 2014 2016 MSc Marketing Heriot-Watt University Edinburgh Business School 20012004 BA in Marketing University of Quebec, Montreal (Canada) 19992000 Lebanese Baccalaureates II, Scientific Section Sin El Fil Public Schools (Lebanon) Experience 2007 - until present Box Hill College Kuwait Marketing & PR Supervisor Box Hill College Kuwait (BHCK) is an accredited extended campus of Box Hill Institute - Australia, was established in Kuwait in 2007. BHCK offers international diploma qualifications in different fields from Business to Information Communication Technology and Arts & Design. Responsibilities: Perform ongoing customer/market research including market trend, size and growth, competitors analysis, enrollment forecasts, and student satisfaction surveys. Prepare & share with management the enrolment forecast, strategies and action plans. Design & develop an integrated marketing campaign including media plans (print, broadcast and web), direct marketing campaigns (school visits, open days, exhibitions, mall visits) in addition to establishing a co-marketing program with a number of companies, hospitals and clinics.
- 2. Carol S. Bim Kuwait Email: cocibim@gmail.com Mobile: +965 99908348 +96566664757 Oversee the colleges electronic marketing activities, including website content and design, in addition to administering social media (Face book, Twitter, Instagram and Snap chat) Build long term relations with key stakeholders including educational institutions, embassies, nonprofit organization concerned with youth development (LOYAC, INJAZ, UNDP...etc.) Design, plan and coordinate events including: a. Press Conferences b. Graduation Ceremonies holding more than 500 people and included ministers, ambassadors as its VIP Guests and patrons. Planning these ceremonies started from purchasing gowns, organizing graduates and faculty processions, preparing event collaterals (invitation cards, event programs, Yearbooks...etc.) to being the Event Spokesperson. c. Open House/Recruitment Day, this is an annual event in which more than 800 high school students from different private and public schools attend, along with 35 companies sponsoring this event (Nestle Co., Hilton Resorts, Kuwait Scientific Center, Bayan Dental Clinic, Ooredoo,etc.). d. Principals Day, an event which all principals from different private and public schools are invited, the program includes workshops, guest lecturesetc. e. Career Fair to include major companies in Kuwait ( Nestle Co, KOC , AL Ghanim Industries, Ooreedo ,Kuwait Finance House, Bank Boubyan, Central Bank of Kuwait, Manpower for Government Restructuring Program (MGRP) f. Fashion Shows, working with the designers, models, and suppliers for the setup of the show, preparing event collaterals, inviting VIP guests included the wives of different ambassadors in Kuwait, BOT members, Etc. Liaise with major Kuwaiti corporations for Student/Graduate Internship Programs Handle media relations and activities including press releases, press conferences, seminars, media interviews etc Produce media kits that demonstrate key marketing analytics and demographics for use in BOT and Investors meetings. Write catalogs, course guides and brochures that maintains a strong brand image and positioning of the college. Monitoring promotional items inventory levels and relations with suppliers Reporting to GM & top management
- 3. Carol S. Bim Kuwait Email: cocibim@gmail.com Mobile: +965 99908348 +96566664757 Oct. 2006- May 2007 Suma Group for education consulting Recruiter & office manager Suma group offers educational advising services and guidance to students or professionals who would like to pursue their further education abroad. Services cover a full package from choosing the right state, program, university and ending in visa application. Responsibilities: Conduct a feasibility study for the launch of the services Assist in planning and evaluating communication strategies and advertising campaigns Perform site visits to present and introduce the company 2006- 2007 AMIDEAST- Kuwait (Part time, Volunteering) Responsibilities: Represent or assist universities student advisors in exhibitions and educational fairs Answer students questions and concerns 2005-2006 Nestle Toll House - U.S.A Store Manager Nestle Toll House is a franchise store from Nestle; was first of its kind in the state of Oklahoma to promote Nestl辿s baking products (cookies, chocolates, cakes, etc. Responsibilities Direct, manage, and control all CRM activities to ensure quality delivered Manage staff and assign duties Determine and distribute the overall budget of the store Evaluate and determine required changes in operating hours Enforce company standards within the process of operation Determine staffing requirements and hire or oversee hiring staff Prepare monthly performance reports to the upper management along with proposals for cost cutting measures Assign, monitor, and change strategies to achieve the targeted sales figures Implement and supervise the promotion and sales to maximize revenues Develop a loss and waste analysis program 2003-2004 SPINNEYS - Lebanon Marking executive Responsibilities: Plan and coordinate market research questionnaires to monitor and gouge buyers preferences, habits, loyalty, satisfaction, etc. Prepare and submit brief reports and recommendation for marketing research findings. Coordinate with other departments to develop marketing and communications materials.
- 4. Carol S. Bim Kuwait Email: cocibim@gmail.com Mobile: +965 99908348 +96566664757 2002-2003 SPINNEYS- Lebanon H.R. Assistant Responsibilities: Gather and reviewing new employees curriculum vitae. Assist in determining staffing requirements and hiring. Manage the hiring process to ensure compliance with all applicable law and policy. Execute store staffing strategy focusing on proper full-time to peak-time ratios and demographics. Assess training needs and quality of store training delivery. Ensure that each employee has an opportunity for training and development. Skills: Microsoft office ( Word , Excel and PowerPoint) Macromedia Photoshop, Fireworks and Illustrator PERSONAL INFORMATION Birth Date : 16 October 1982 Gender : Female Nationality : Lebanese Marital Status: Married Visa Status : Residency Visa (Transferable) Languages : English, French & Arabic