"A brand that captures the mind gains behaviour. A brand that captures the heart gains commitment." - Scott Talgo.
As a recent marketing graduate, honours student and aspiring marketer, the above quote is what I aim to pursue in my career. I am highly passionate about brands, the core purpose of Marketing 3.0 and innovation. I have recently completed my honours, in which I compiled a thesis on shopper marketing in South Africa in relation to FMCG branding.
Currently, I am the Assistant Shopper Activations Manager for the Bakery Portfolio. I thoroughly believe that shopper marketing has the capabilities to change how organizations engage with a shopper as well as drive future collabora...
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