Research Interest: Develop and apply innovative methods and analytic techniques to improve marketing research and practices.
Areas of research: marketing applications of analytic techniques and digital technology.
Teaching Interest: Help students develop analytical abilities, acquire problem-solving skills, and learn to adapt to the changing environments of marketing and business.
Use of instructional technologies: SEM, SEO, social media, databases, Internet-based projects, geographic information analysis, multimedia presentation, computer-assisted case analysis, and simulation.
Classes offered: Marketing Information Technology, Developing Marketing Strategies, Principles of Marketing...
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