Cindy Chastain is a Creative Director at R/GA in New York, cur颅rently lead颅ing the strat颅egy and design of a com颅plex B2B sales ecosys颅tem for Nike. Her favorite activ颅i颅ties these days include help颅ing com颅pa颅nies iden颅tify customer-informed oppor颅tu颅ni颅ties in dig颅i颅tal; devel颅op颅ing clear, action颅able expe颅ri颅ence strate颅gies; and cre颅at颅ing frame颅works (and con颅di颅tions) for help颅ing teams inno颅vate and create great work. She鈥檚 also an edu颅ca颅tor at heart, moon颅light颅ing as an adjunct pro颅fes颅sor of inter颅ac颅tion design as well as recre颅ational noodler of ideas, espe颅cially around sto颅ry颅telling and design, dig颅i颅tal ecosys颅tems, and the ar
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