Pepsi CR Four Stories
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This document describes four user scenarios or stories: 1) Tony searches a Pepsi website for sugar content information to make an informed decision about his drinking habits. 2) Ann visits a Frito-Lay website looking for a direct way to explain an issue with her flavor pack purchase and request compensation. 3) Mary wants to share her positive experience with an orange juice diet on Tropicana's Facebook page. 4) Ben accesses a Mountain Dew mobile site looking for information after a convenience store was out of his favorite White Out flavor.
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Audience profile
Audience profilemisskatereynolds
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Abbie is a 16-year-old female high school student who enjoys music and has disposable income from part-time work. She reads magazines to be inspired by artists and bands. She has middle-class parents and lives in a large house. She spends money on music, magazines, makeup, clothes, shoes, food and festival tickets. Her favorite brands include H&M, New Look and Starbucks. She uses social media like Facebook and Tumblr and buys tickets through sites like Ticketmaster. She enjoys pop artists like One Direction, Taylor Swift and Beyoncé. She aims to please others and wears colorful, mainstream clothes while spending time with friends.Ideal reader
Ideal readerClarizhNalzaro
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My typical reader is a 16-year-old British female studying music, fashion design, media studies and sociology in London. She enjoys shopping for fashion online and connecting with friends on social media. She has a passion for music, playing instruments, singing, and performing in musical theater. She reads music magazines like Harmonise during her free time to learn about concerts, discover new artists like Justin Bieber and Ariana Grande, and get advice on fashion, beauty, and life. Harmonise offers content she finds relatable, including a music chart to find new songs and fashion tips that fit her budget.Ideal reader
Ideal readerClarizhNalzaro
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My typical reader is a 16-year-old British female studying music, fashion design, media studies and sociology in London. She enjoys shopping, social media, music from artists like Justin Bieber and Ariana Grande. She plays piano, guitar, sings and performs in musical theater. She reads music magazines like Harmonise for concert reviews and advice during free time. She values pop music charts in magazines to discover new music and fashion sections to learn about trends on a minimum wage budget.Questionnaire answers
Questionnaire answersjackhealey
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The document summarizes the results of a survey about preferences for a new music magazine, showing that it will be made for men and women ages 16 and over, focus on pop music as the most popular genre indicated, cost between ?3-?5 as the price most were willing to pay weekly, and include adverts, freebies and competitions as most people said they engage with those elements when reading music magazines.Question 4
Question 4Burp_idontthinksoo
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The target audience for the magazine is 18-24 year olds who enjoy club nights and concerts featuring bands that promote tattoos, drinking, and smoking. While the magazine appeals to both boys and girls, it may attract more male readers given its focus on typically male-oriented music genres and stereotypes. The typical reader is someone who frequently attends live music events, purchases band merchandise, drinks alcohol like Red Stripe and Jagermeister, and holds student or entry-level jobs as they appreciate their youth.Questionnaire results
Questionnaire resultssophiejane27
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Sophie Lee conducted surveys and focus groups to research music magazine audiences in order to aim her new magazine at the right target market. The results showed that her magazine should target mainly women aged 18-35 and focus on pop music. It also found that people would be willing to pay ?2-?3 for the magazine. As most people do not currently buy music magazines, the new magazine needs a unique selling point to attract new buyers.Question 2
Question 2 Dani Bye
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This magazine targets tweens and young teens who enjoy pop music. It portrays this group as fun, loving life and music, and spending time with friends. The images, colors, and stories used aim to show positive influences and role models. In particular, the magazine focuses on clean, minimal makeup looks and fashion to portray the featured artist in a positive light. It aims to attract fan girls and girlie girls through its pink color scheme and content like quizzes and heartfelt stories.Question 4
Question 4Dani Bye
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The document summarizes audience profiles and opinions on a pop magazine from 6 girls aged 6-17. It collects their responses to questions about whether they would buy or read the magazine and what appeals to them. All of the girls indicate they would buy and read the magazine. They note the bright colors, main image, and variety of fonts as most appealing. They identify the target audience as females between ages 7-19, suggesting the magazine clearly targets a young female pop music audience as evidenced by its bright colors, stylized fonts and imagery.Question 3 and 4 as evaluation
Question 3 and 4 as evaluationryojordanpanis
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My music magazine represents young teenagers and young adults in the UK who are often portrayed as engaging in reckless behaviors like drugs, sex, alcohol, and violence. The magazine aims to show how these youth can rise above difficult circumstances, as referenced by the Drake lyrics "started from the bottom, now we here." The magazine focuses on UK rap and hip hop trends rather than those in other countries.
The magazine would be well distributed through large institutions like WHSmith and supermarkets like Asda. These stores appeal to a wide age range through their variety of products and are visited frequently, allowing the magazine to reach more potential customers and generate regular sales through repeat visits. Distributing the magazine in these stores could mutually benefit both the magazineBarline - My Magazine
Barline - My Magazinejworgan
?
Tom is the target audience for the magazine. He is 20 years old and enjoys festivals, pubs, and a variety of rock and rap music. The magazine will focus on music-related advertisements as well as films, TV, and electronics that many 20-year-olds are interested in. The magazine will be priced at ?3 per month, as this is not too expensive to seem unprofessional but also not so cheap that readers may doubt the quality. One potential name being considered is "Barline."Qestion 4
Qestion 4amber360
?
The target audience for the media product is men ages 16-21 who are currently students, either in college or university, and potentially working part-time jobs. This age range is attracted to the informal chatty tone of the magazine. They likely have disposable income from living at home with their parents and spend it on music, concerts, clothes and other hobbies. The magazine audience uses various music and social media platforms and enjoys brands like Vans and Converse.Media Pack
Media PackKatieWoodcock1
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The magazine targets teenage girls and boys aged 12-17 who are in education. It focuses on popular artists, fashion, and celebrity gossip. It has a large social media following across Facebook, Twitter, Snapchat and Tumblr. Readers say they find the magazine engaging and can relate to the articles. For advertising inquiries, contact John Leeman at Immediate Media Co.Reader profile
Reader profilejackallinson
?
The document profiles the typical reader as a male aged 16-24 from a middle-class background who is willing to pay ?2.10-?3 for a magazine. Most readers do not subscribe to magazines and prefer those featuring on-location photography with plain rock music content. The profile highlights 17-year-old Andrew from York who uses Facebook and Twitter, wants to see the color red in magazines, and would consider subscribing for compelling articles and prizes like festival tickets.Audience profile
Audience profilebrharvey1
?
Mandisi Sibanda is a 16-year-old male student studying double media, film studies and theatre studies at Heath Park Sixth Form. He lives a stressful life while working hard and living with his parents. He enjoys football, social media, movies such as thrillers, horrors, actions and dramas, and listens to pop, rap, indie and musical music. As his parents have well-paying jobs, he has a medium to high spending power and can afford tickets to movies, designer clothes, and new phones.Survey results
Survey resultschelseaharper
?
This document outlines the target audience for a new music magazine. The target audience is 16-34 year old men and women who are engaged with music, especially new artists, and heavily influenced by social media. The magazine also targets ABC1 social classes, which fit the professional style of the magazine and its focus on honest music reviews rather than gossip. The typical reader follows trends, new styles, artists, social media, and technology and enjoys socializing with friends.The Building Blocks of CR
The Building Blocks of CRChristopher Henderson
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This document outlines the key considerations for understanding users who contact Pepsi through their websites and properties. It discusses understanding the types of users, what information or resolutions they are seeking, their entry points and preferred channels. The goal is to make the contact process as easy as possible for users by ensuring usability, tone, choice, depth and completeness.Steak & Shake
Steak & ShakeChristopher Henderson
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The document describes how the Henderson family enjoys spending their Friday nights at Steak 'n Shake for French Fry Fridays. It allows the family to spend quality time together over burgers, shakes, and free fries while also playing games for chances to win more food. The family appreciates that Steak 'n Shake provides affordable options that everyone in the family enjoys. The document also describes how late-night friends Nick and Adam discover Steak 'n Shake meets their needs for a unique late-night dining option. Finally, the document discusses how Daniel, a busy manager, is able to get a quick lunch from the nearby Steak 'n Shake during his limited break time.Nemesisters
NemesistersChristopher Henderson
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This document describes an intense sibling rivalry between twin sisters who consider themselves co-rulers of the underworld. They enjoy psychologically tormenting each other and sacrificing goats when one sister gets under the other's skin. The sisters emphasize that they are evil.Internet Download Manager (IDM) Crack Free Download 2025
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Question 3 and 4 as evaluation
Question 3 and 4 as evaluationryojordanpanis
?
My music magazine represents young teenagers and young adults in the UK who are often portrayed as engaging in reckless behaviors like drugs, sex, alcohol, and violence. The magazine aims to show how these youth can rise above difficult circumstances, as referenced by the Drake lyrics "started from the bottom, now we here." The magazine focuses on UK rap and hip hop trends rather than those in other countries.
The magazine would be well distributed through large institutions like WHSmith and supermarkets like Asda. These stores appeal to a wide age range through their variety of products and are visited frequently, allowing the magazine to reach more potential customers and generate regular sales through repeat visits. Distributing the magazine in these stores could mutually benefit both the magazineBarline - My Magazine
Barline - My Magazinejworgan
?
Tom is the target audience for the magazine. He is 20 years old and enjoys festivals, pubs, and a variety of rock and rap music. The magazine will focus on music-related advertisements as well as films, TV, and electronics that many 20-year-olds are interested in. The magazine will be priced at ?3 per month, as this is not too expensive to seem unprofessional but also not so cheap that readers may doubt the quality. One potential name being considered is "Barline."Qestion 4
Qestion 4amber360
?
The target audience for the media product is men ages 16-21 who are currently students, either in college or university, and potentially working part-time jobs. This age range is attracted to the informal chatty tone of the magazine. They likely have disposable income from living at home with their parents and spend it on music, concerts, clothes and other hobbies. The magazine audience uses various music and social media platforms and enjoys brands like Vans and Converse.Media Pack
Media PackKatieWoodcock1
?
The magazine targets teenage girls and boys aged 12-17 who are in education. It focuses on popular artists, fashion, and celebrity gossip. It has a large social media following across Facebook, Twitter, Snapchat and Tumblr. Readers say they find the magazine engaging and can relate to the articles. For advertising inquiries, contact John Leeman at Immediate Media Co.Reader profile
Reader profilejackallinson
?
The document profiles the typical reader as a male aged 16-24 from a middle-class background who is willing to pay ?2.10-?3 for a magazine. Most readers do not subscribe to magazines and prefer those featuring on-location photography with plain rock music content. The profile highlights 17-year-old Andrew from York who uses Facebook and Twitter, wants to see the color red in magazines, and would consider subscribing for compelling articles and prizes like festival tickets.Audience profile
Audience profilebrharvey1
?
Mandisi Sibanda is a 16-year-old male student studying double media, film studies and theatre studies at Heath Park Sixth Form. He lives a stressful life while working hard and living with his parents. He enjoys football, social media, movies such as thrillers, horrors, actions and dramas, and listens to pop, rap, indie and musical music. As his parents have well-paying jobs, he has a medium to high spending power and can afford tickets to movies, designer clothes, and new phones.Survey results
Survey resultschelseaharper
?
This document outlines the target audience for a new music magazine. The target audience is 16-34 year old men and women who are engaged with music, especially new artists, and heavily influenced by social media. The magazine also targets ABC1 social classes, which fit the professional style of the magazine and its focus on honest music reviews rather than gossip. The typical reader follows trends, new styles, artists, social media, and technology and enjoys socializing with friends.More from Christopher Henderson (10)
The Building Blocks of CR
The Building Blocks of CRChristopher Henderson
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This document outlines the key considerations for understanding users who contact Pepsi through their websites and properties. It discusses understanding the types of users, what information or resolutions they are seeking, their entry points and preferred channels. The goal is to make the contact process as easy as possible for users by ensuring usability, tone, choice, depth and completeness.Steak & Shake
Steak & ShakeChristopher Henderson
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The document describes how the Henderson family enjoys spending their Friday nights at Steak 'n Shake for French Fry Fridays. It allows the family to spend quality time together over burgers, shakes, and free fries while also playing games for chances to win more food. The family appreciates that Steak 'n Shake provides affordable options that everyone in the family enjoys. The document also describes how late-night friends Nick and Adam discover Steak 'n Shake meets their needs for a unique late-night dining option. Finally, the document discusses how Daniel, a busy manager, is able to get a quick lunch from the nearby Steak 'n Shake during his limited break time.Nemesisters
NemesistersChristopher Henderson
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This document describes an intense sibling rivalry between twin sisters who consider themselves co-rulers of the underworld. They enjoy psychologically tormenting each other and sacrificing goats when one sister gets under the other's skin. The sisters emphasize that they are evil.Ad
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Pepsi CR Four Stories
- 1. FOUR STORIES Bringing the building blocks to life through some sample user scenarios. 18
- 2. FOUR STORIES: TONY 19 MEET TONY. A 32-year-old father of two, Tony has been a Pepsi drinker for the better part of the past decade, but a recent annual physical has him rethinking his sugar intake. In an effort to make a more informed decision, Tony visits the Pepsi website searching for details about the amount of sugar in Pepsi—and Diet Pepsi too, for that matter.
- 6. FOUR STORIES: TONY 23 23
- 7. FOUR STORIES: TONY 24 24
- 8. FOUR STORIES: TONY 25 MEET TONY. Information Seekers Seeking information that may already exist Product information Cross-channel, cross-site considerations Make the pages and functionality easy and intuitive
- 9. FOUR STORIES: ANN 26 MEET ANN. A middle school teacher, Ann enjoys the multiple varieties in Frito-Lay Flavor Packs: Doritos, Lay’s Potato Chips and Sun Chips. But Ruffles—those are her personal favorite. Ann recently purchased a Flavor Pack that didn’t have any Ruffles in it. There were still 22 bags in it, though instead of Ruffles, the pack included four more bags of Doritos than it should have. Ann is now visiting the Frito-Lay website looking for the most direct way to explain her problem and ask for some form of compensation.
- 15. FOUR STORIES: ANN 32 MEET ANN. Users with problems/issues Seeking resolution on an individual, specific issue Needing/demanding something like a refund, rebate, etc. Chat/Virtual Agent Tone: Make it friendly and welcoming
- 16. FOUR STORIES: MARY 33 MEET MARY. Mary is 48-year-old telemarketer who recently lost weight on the orange juice diet after having read about it on a personal health blog. Firmly convinced of the restorative value orange juice has on the cells, Mary wants to share her great experience with others. She’s been a regular reader of the wall on the Tropicana Facebook page over the last few weeks, and having gained some useful information from it, she’s planning to share a comment there.
- 20. FOUR STORIES: MARY 37 MEET MARY. Advocates, Friendlies and Compliment Droppers Just wants to give a compliment SocialComplete: Don’t leave the user hanging
- 21. FOUR STORIES: BEN 38 MEET BEN. Ben loves Mountain Dew White Out. Every time he hits the mountain bike trails, he starts his ride by slamming one of the citrus-flavored beverages. While he typically buys them at his local grocer, he recently ran out and opted to stop into a convenience store for one on the way out to the trail. No luck—just regular Dew. Ben is now standing in front of the C-store, smartphone in hand, accessing the Mountain Dew mobile site.
- 25. FOUR STORIES: BEN 42 MEET BEN. Users with problems/ issues Seeking information that may already exist Company information Placement and consistency Make the pages and functionality easy and intuitive