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BEYONCE

Listen here :
HISTORY 101
Beyonce was born on September
4th 1981, in Texas
 Her career as an R&B
singer started when she
was in the group
Destinys Child


-She was considered a leader in
the group for her song writing
and producing expertise
-- Bootylicious went to the top
of the Billboard Hot 100 in 2001
HISTORY 101


Independent Women became the theme song
for Charlies Angels. Watch it here:
http://www.youtube.com/watch?v=0lPQ
Zni7I18

Destinys Child decided to take a break, in order
to pursue their solo careers. They reunited in
2004 and produced two albums.
 Beyond Destinys Child, Beyonce won SongWriter
of the year, making her the second woman to
ever win the title.
 She starred in Austen Powers as Foxxy
Cleopatra
in 2002 and Dreamgirls in 2006.
 She made a groundbreaking album in 2008
entitled Sasha Fierce. This album won her
HISTORY 101
Three years after producing
Sasha Fierce, Beyonce became
pregnant with her first child, Blue
Ivy.
 This past year, Beyonce shocked
her fans by releasing a self-titled
album directly to iTunes. This
album quickly became the fastest
selling album in iTunes history with
an estimate of 828,000 sold
around the world in the first
BEYONCE & SOCIAL
MEDIA

Much of Beyonces success derives
from her consistent and positive
interactions with her fans, who are
also known as Bey Hives
 Last year, Beyonce released Life is
But a Dream, which has offered
viewers a backstage pass into her
personal life.
 Her Tumblr account also provides her
fans with pictures of her personal life.
Essentially, her engagement with social
Instagram

Tumblr

Twitter
Online Community
Beyonce uses her website,
beyonce.com , to connect to her
fans, while creating an online
community at the same time.
 Through her site, fans are able to
#AskBeyonce personal questions
and/or advice. They are also able
to #BeyGood by making a donation
to numerous charities in which she
is an ambassador for.
beyonce.com
Audience


Beyonces music tends to
effectively reach out towards
women, as it emphasizes female
independence and girl power
(Independent Women, Single
Ladies, Run the World (Girls),
etc..)
MEANINGFUL CONTENT


Beyonce is notorious for posting
meaningful content on all of her
social media sites. From family
pictures, to volunteer work, and
shots with her fans, Beyonce
provides her fans with a backstage
pass into her life beyond the stage.
MEANINGFUL CONTENT
ENGANGING WITH FANS

Beyonce managed to set a new record
for the fastest selling album on iTunes
because of her consistent engagement
with her fans.
 With over 10 million followers on
Instagram and over 13 million
followers on Twitter, Beyonce has
been able to maintain a close and
personal relationship with her fans.
She regularly posts private photos,
answers questions from fans, and
brings her fans on stage while
Online/Physical Spaces
Beyonce is able to overlap online
and physical spaces through her
website, which offers a separate
tab into her shop. There, fans
are able to purchase albums,
perfume, and personally
autographed gear from Beyonce.
 The Shop section on her website
is effective as it guarantees her
fans of product legitimacy.
Beyonce
How often does Beyonce
post?



On Instagram alone, Beyonce
posts at least six pictures a day.
Conclusion...


Prior to her most recent album,
Beyonce has not recorded songs for
almost two years. Nonetheless,
because of her close relationship to
her fans, she was able to secretly
release the album, Beyonce, and
set a new record for fastest selling
album on iTunes. Essentially,
Beyonces use of social media to
post personal photos and charity
opportunities is a key selling point

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Beyonce

  • 2. HISTORY 101 Beyonce was born on September 4th 1981, in Texas Her career as an R&B singer started when she was in the group Destinys Child -She was considered a leader in the group for her song writing and producing expertise -- Bootylicious went to the top of the Billboard Hot 100 in 2001
  • 3. HISTORY 101 Independent Women became the theme song for Charlies Angels. Watch it here: http://www.youtube.com/watch?v=0lPQ Zni7I18 Destinys Child decided to take a break, in order to pursue their solo careers. They reunited in 2004 and produced two albums. Beyond Destinys Child, Beyonce won SongWriter of the year, making her the second woman to ever win the title. She starred in Austen Powers as Foxxy Cleopatra in 2002 and Dreamgirls in 2006. She made a groundbreaking album in 2008 entitled Sasha Fierce. This album won her
  • 4. HISTORY 101 Three years after producing Sasha Fierce, Beyonce became pregnant with her first child, Blue Ivy. This past year, Beyonce shocked her fans by releasing a self-titled album directly to iTunes. This album quickly became the fastest selling album in iTunes history with an estimate of 828,000 sold around the world in the first
  • 5. BEYONCE & SOCIAL MEDIA Much of Beyonces success derives from her consistent and positive interactions with her fans, who are also known as Bey Hives Last year, Beyonce released Life is But a Dream, which has offered viewers a backstage pass into her personal life. Her Tumblr account also provides her fans with pictures of her personal life. Essentially, her engagement with social
  • 7. Online Community Beyonce uses her website, beyonce.com , to connect to her fans, while creating an online community at the same time. Through her site, fans are able to #AskBeyonce personal questions and/or advice. They are also able to #BeyGood by making a donation to numerous charities in which she is an ambassador for.
  • 9. Audience Beyonces music tends to effectively reach out towards women, as it emphasizes female independence and girl power (Independent Women, Single Ladies, Run the World (Girls), etc..)
  • 10. MEANINGFUL CONTENT Beyonce is notorious for posting meaningful content on all of her social media sites. From family pictures, to volunteer work, and shots with her fans, Beyonce provides her fans with a backstage pass into her life beyond the stage.
  • 12. ENGANGING WITH FANS Beyonce managed to set a new record for the fastest selling album on iTunes because of her consistent engagement with her fans. With over 10 million followers on Instagram and over 13 million followers on Twitter, Beyonce has been able to maintain a close and personal relationship with her fans. She regularly posts private photos, answers questions from fans, and brings her fans on stage while
  • 13. Online/Physical Spaces Beyonce is able to overlap online and physical spaces through her website, which offers a separate tab into her shop. There, fans are able to purchase albums, perfume, and personally autographed gear from Beyonce. The Shop section on her website is effective as it guarantees her fans of product legitimacy.
  • 15. How often does Beyonce post? On Instagram alone, Beyonce posts at least six pictures a day.
  • 16. Conclusion... Prior to her most recent album, Beyonce has not recorded songs for almost two years. Nonetheless, because of her close relationship to her fans, she was able to secretly release the album, Beyonce, and set a new record for fastest selling album on iTunes. Essentially, Beyonces use of social media to post personal photos and charity opportunities is a key selling point