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Beyonce presentation
- 1. BEYONCE
- 2. BIOGRAPHY After three years, she surprised her fans by releasing a self-titled album ¡®Beyonce¡¯. It was released exclusively online on iTunes. Despite no prior single, announcement, and promotion, not to mention Targets refusal to put the CD on their shelves, the album was a huge success. It went on to become the fastest-selling album in iTunes history with an estimated 828,000 sold around the world in its first three days, including 617,000 in the United States. In late 2014, rumors began swirling that Beyonce was readying a collaborative album with her husband Jay-Z. While the rumors remained unconfirmed, she hinted at her next solo album when she dropped in early 2016 her new single "Formation" and revealed plan to go on the "Formation" tour. Her next long play, titled ¡°Lemonade¡±, finally arrived in April 2016. Similar to its predecessor, the project was released as a surprise and features accompanying music videos for all its cuts. It opened at No.1 on Billboard 200 with more than 630,000 units sold. The record also caused quite a stir due to some references to Jay-Z¡¯s infidelity. She seemingly talks about being cheated on by her hubby on the track ¡°sorry¡±. Following the song¡¯s release, reports emerged that Jay-Z¡¯s mistress could either be designer Rachael Roy or British singer Rita Ora. Both, however, have denied being ¡°Becky with the good hair¡±. In February 2017, Beyonce announces that she is pregnant with twins on Instagram. This set an Instagram record for the most liked picture ever. Beyonce gave birth to her non-identical twins at 05:13m on June 13th 2017. They were named Rumi and Sir Carter along with their older sister Blu Ivy.
- 3. BIOGRAPHY Beyonce Giselle Knowles-Carter, born September 4th 1981, in Houston Texas. She is a R&B artist who rose to fame as the lead singer of the amazing girl group Destiny Childs which also featured Kelly Rowland and Michelle Williams. As a child Beyonce showed that she was born to perform as she won various school talent shows and dance competitions from aged 7. She went to four different schools which offered performing arts classes and she was a soloist for two years at her church. She surprised her school authorities when she won a school talent show when she was just seven by beating the other contestants who were well into their teenage years. When Beyonce was younger, her and her friends put together a group and they started performing in contests and so on. Her farther, Mathew Knowles, realized that they had potential and decided to become their manager. The group soon became famous after appearing on ¡®Star Search¡¯ the largest talent show on national TV at the time. In 1998 Destiny Childs released their self-titled debut. Their first single, ¡°No, No, No¡±, found a huge audience, quickly selling over one million copies and reaching the top of the R&B charts. While not a smash hit, the album performed well overall, selling enough to encourage the girls to return to the studio to record a second album.
- 4. BIOGRAPHY After nothing but success with the group which became one of the worlds best selling girl group of all time, Beyonce embraced a career as a solo artist. Her solo career started with nothing but success with her debut album ¡®Dangerously in Love¡¯ winning her five Grammy-awards and sold 11 million copies worldwide. Her second solo album ¡®Bday¡¯ arrived in 2006. it amazingly sold more than 540,000 copies in the U.S. in its first week in stores coming in at No. 1 on the billboard 200 and making it her highest selling first week as a solo artist. One of the hit singles in the album was ¡®d¨¦j¨¤ vu¡¯ which marked her studio reunion with hubby Jay Z. That year, she also starred in another movie called ¡°Dreamgirls¡±, the Bill Condon-directed film adaptations of the Broadway show of the same name. Beyonce made a groundbreaking album in 2008 by introducing a so-called alter ego Sasha Fierce in a double-CD album "I Am .... Sasha Fierce". Besides ruling the charts with her numerous addictive singles, she garnered a total of eight Grammy Award nominations at the 52nd Annual Grammy Awards ceremony. She eventually collected a record setting six wins, the most awards won in one night. The only other singer who was able to win six awards in one night was Adele in 2012. Three years later while she was pregnant with her first child, Beyonce dropped her fourth album fittingly named ¡°4¡±. Though it failed to surpass the success of her previous album, it still managed to do well on the chart, climbing to No. 1 on Ho 200. Due to her pregnancy, she couldn't¡¯t go on tour but made it up to her fans by holding a successful ¡°4 intimate Nights at Roseland Ballroom¡± concert. Beyonce gave birth to a healthy baby girl Blue Ivy in January 2012. She shied away from the stage as she embraced motherhood while continuing to support her husband's career which was as bright as hers.
- 5. Due to her being a pop-star, Beyonce uses her her body and sex appeal to attract people to her album. In other words, it is a photo you expect to see of her. Pop-stars normally sing about being wealthy and having the latest cars e.t.c so seeing her wrapped around diamonds is relevant to her chosen genre. The production details are in a small font as this is not so important to the fans but they still need to be on there. The font that Beyonce uses on the front of her album cover looks like is has been created on a computer as it looks kind of robotic. Overall it gives the album a futuristic feel. Her album features the word ¡®love¡¯ and it is also in bold which is what most pop-stars sing about either falling in love or heartbreak. The fact that both the words ¡®dangerously¡¯ and ¡®love¡¯ are in bold is like Beyonce is trying to tell her fans something. For example it could be that falling in love is a dangerous game. The glowing on Beyonc¨¦'s cheek could imply that she is just as worthy as a diamond or even better than a 100 diamonds as she is wearing many diamonds. The use of colour is very basic but Beyonce is an artist who doesn¡¯t need to have a lot of things on her album to try and sell her album. But the fact that her album doesn¡¯t use a lot of colour shows us that a photo of her self is enough to make people want to by it. Beyonce uses the rule of thirds on the back of her album to give her photo enough space to be analyzed by the customer and also so the titles of the songs have enough space before overlapping on her photo. A young woman or young girl would by this album to feel a sense of escapism and pleasure as it is songs about mainly love.
- 6. Beyonc¨¦'s brand is so well-known that her appearance is enough for her fans to recognize her meaning she doesn¡¯t even need to put her name on it. The word ¡®LEMONADE¡¯ is in the center of the picture making it the main focal point as you cant see Beyonc¨¦'s face. Beyonc¨¦'s more recent attitude on social media is ¡®less is more¡¯ as she doesn¡¯t post that much. Here she could be applying that same policy to her album as she is not showing her face, her name is not on the album and its quite a dark photo. The fact that the font is in a basic bold font shows the audience that she doesn¡¯t even need to try on her album and people are still going to buy it. So essentially she is creating her self less work to do because she knows it will be sold anyway. The two photos are trying to show Beyonce lifting up her head which could imply that she is upset or worn out which mirror the motivation behind the album as Jay-Z cheated on her. The fact that she looks miserable on the back cover and is wearing a big fur coat could convey that with or without a husband she is still going to be wealthy and important. I believe all types of feminine people out there would want to buy this album as the lyrics are empowering and the photos used are not sexualized so males would not feel no way about buying it. The fact that there is an age restriction on the back of the album gives a warning to the customer that there may be language and content which could be found ad offensive.
- 7. Beyonce uses the theme of grey in some of her music videos which belong on the album e.g. ¡®if I were a boy¡¯ and ¡®Single ladies¡¯, therefore the theme runs smoothly throughout the whole album including the videos. Also, Beyonce may have done this so her fans know when they see one of her video which are grey, what album to buy. The increased exposure on Beyonc¨¦'s face makes her look innocent and pure as her wet hair hangs behind her. The two photos contrast with each other as the front cover is very innocent and pure and the back cover she looks more sexualized and flirtatious. This could be Beyonce trying to show her fans her alter ego, as the album is called ¡®I am Sasha Fierce¡¯. The back cover could be ¡®Sasha Fierce¡¯ and the front cover is just Beyonce. The fact that she is wearing a metal glove shows how wild and fiery her alter ego is. The fact that she is standing in front of a calm ocean looking straight at the camera shows how tranquil she is and the fact that her body and face is in focus really highlights her beauty in her face. The fact that she is nude on the front cover of the album is really going to capture the customers attention as the exposure is really eye-catching. Also, the dark shadow of her hair behind her makes her facial features really stand out which makes her look more beautiful. The fact that the photo on the back cover is from the single ¡®Single Ladies¡¯ video compliments the album as a whole as the iconography is similar. She has repackaged herself completely differently from the previous album, ¡®B-Day¡¯ and she changes her image complete when it comes to the more recent albums like ¡®4¡¯ and ¡®Lemonade¡¯. The font that she uses for her album is very elegant and classic which she tries to match with the look on the front cover.
- 8. Acting In 2001, Beyonce Knowles starred in the MTV adaptation of the opera ¡°Carmen, a hip hopera¡±. She played a women called Carmen Brown who is a wannabe actress who seduces men to get her way. Beyonce, at the time, would have been an ideal actress for this role as her image was very sexualized and risqu¨¦ and some would say that in her music videos she would seduce men in the set and in the audience. In 2002, she played Foxxy Cleopatra in Austin Powers: Gold member. Since then Beyonce has had roles in various films such as Dreamgirls and The Pink Panther. Dreamgirls came out on Christmas day 2006 and is one of Beyonc¨¦'s major acting gigs in her career. Dreamgirls also received a number of accolades, including three awards at the 64th Golden Globe Awards ceremony, including the Golden Globe Award for Best Motion Picture ¨C Musical or comedy and two Oscars at the 79th Academy Awards. In 2009, Beyonce starred in a movie alongside Idris Elba called ¡°Obsessed¡± which has grossed nearly $29 million in the first three days of being released. The film shows you a fighting scene featuring Beyonce which was praised by the media as it was done so well when its so out of character for our Queen B. The fight scene also won the award for Best Fight at the 2010 MTV Movie Awards and Beyonce was nominated for the Teen Choice Awards Movie Rumble category but lost to Twilight. Beyonce also played ¡®Lilly¡¯ in ¡®The Fighting Temptations¡¯ in 2003. Beyonce also sings a lot in the movie including gospel and classical music. This would have widened her audience as gospel and classical music did not really appeal to the audience that she had at that moment in time. She also used her acting role as a platform to release and market her own music. For example, in the movie ¡®The Pink Panther¡± she plays ¡®Xania¡¯ an international pop star whose football manager boyfriend is killed and she sings a lot in the movie but she also sings her hit ¡°check on it¡± which she was then nominated for three awards for the song. Overall, Beyonce plays near enough the same character in most movies that she has starred in, a woman who wants to be a singer or is already one, apart from the movie Obsessed. In the movie ¡°Obsessed¡± she plays the role of a new mom who becomes protective over her husband as one of his work colleagues become obsessed with him. Shockingly enough, she doesn't¡¯t even sing in the movie which is quite strange for Beyonce as she normally likes to market her music through acting. Although she does not star in the movie, Beyonce also does a voice over for the film ¡°Epic¡± where she plays ¡®Queen Tara¡¯. Beyonce has been acting for a period over ten years. She started acting in 2001 and hasn't made a movie since 2013 and over this time she has also won a number of awards for her acting.
- 10. Social Media Beyonce is someone who lives by ¡®less is more¡¯ when it comes to her social media accounts. Whilst being pregnant with twins, Beyonce posted every moment from her pregnancy in the form of picture-perfect social media posts and yet still manages to keep ever detail intensely private. Before being pregnant with twins, Beyonce still used to hardly caption her photos or even post tweets but she still manages to have her fans refreshing their social medias for any updates. Beyonce is one of the most famous celebrities on the planet who is incredibly wealthy therefore she doesn't¡¯t need any sort of aid or assistance from her social media accounts to help her with her business or to remain in the spotlight. Beyonce is at a stage in her career where she doesn't¡¯t even need to Market her albums no more because she has a audience waiting to buy her music instantly. She has made such a huge musical output, most likely it would not change even if she had zero social-media presence.
- 11. Beyonce doesn¡¯t really use Facebook or twitter but she does use her Instagram account. She mainly uses her Facebook and Twitter for updates about major occasions or to disseminate information. Rumors have it that one Instagram post by Beyonce can earn her $1 million as she mainly promotes artists and photographers as well as photos of her self. She doesn¡¯t really give out interviews either as she operates under a ¡°let the work speak for itself¡¯ policy¡±. But this is what makes Beyonce such a prestigious artist because she doesn¡¯t need to seek for attention for her to remain in the spotlight. She can afford to go months without a single Instagram post as she know her comeback will be great and have her fans in shock. Her power is derived from her lack of captions which send her fans into a frenzy. Although not posting a lot on social media gives Beyonce this significant platform of power, she also knows what she is doing by leaving her fans wanting more. Social Media
- 13. Record Sales Beyonc¨¦'s first album, ¡®Dangerously in Love¡¯, sold 11 million copies worldwide. This was Beyonc¨¦'s first solo album and it achieved GOLD in 11 countries including twice in France. It achieved 3x Platinum in Australia, Platinum in Canada, Germany, New Zealand, Russia and 4x Platinum in the U.S and UK. Dangerously in Love and it singles earned Beyonce numerous awards and nominations. Beyonce was recognized as ¡®New Female Artist¡¯ and ¡®New R&B Artist¡¯ at the 2003 Billboard music awards. It also was nominated for the ¡®best album¡¯ at the 2003 MOBO awards. She also won ¡®Best contemporary R&B album along with four other awards for the albums song¡¯s at the 46th Annual Grammy Awards. It sold 317,000 copies in its first week earning Beyonce the highest debut sales among Destiny Child members solo album. Her second album, ¡®B¡¯Day¡¯ , sold 8 million albums world wide (as of 2013). She achieved music awards in 20 countries including 3x Platinum in Russia. She achieved gold in 12 countries as well as earning 9 Platinum awards as well as her 3x Platinum in Russia, she earned 3x Platinum in the U.S as well. ¡®B-day¡¯ was nominated for 5 Grammy Awards at the 49th Annual ceremony including Best contempary . The album sold 541,000 units in its first week of releases.