Content marketing and PR can provide (more) efficient strategies and communication tools for modern companies (than traditional communication approaches).
Why and how companies should understand that and change themselves into modern strategic communication and efficient content and media production organizations?
Why and how they should exceed the boundaries among “traditional” PR, marketing and other communication departments and develop more efficient tools, processes and strategies?
As a communication strategist, PR and marketing expert, consultant, editor, journalist, manager and trainer, I deal with complex communications projects and problems modern organizations and compa...
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