Associate at Altavive Communication. Associate Professor at School of Communication and the Center for Graduate School of Management of UFBA. Post PhD at USP ECA. Visiting scholar at George Washington University and Pôle Universitaire Leonard de Vinci (France). Studied Electrical Engineering (1979-1981) and holds a degree in Psychology (1988), Masters in Communication and Contemporary Culture (1993), and Ph.D. in Communication Technology (1999), from UFBA. First director of the chapter ABERJE Bahia, founded the Innovation Forum of Bahia (FGV EAESP UFBA). Former Executive Director of AmCham Salvador. Former Communications Director of the Regional Labor Court 5th Region. Member of Intercom,..