altaMedia 2016.12 en
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This document discusses the need for a new solution to monitor corporate reputation, brands, and media in real-time. It proposes that the ideal solution would provide customized, real-time insights on the most relevant news, influencers, and brand messages to help each business division. This would help companies more proactively manage their reputation, identify risks, and measure brand performance using intuitive dashboards. The proposed solution, altaMedia, would aggregate both online and offline media using artificial intelligence to provide a unified platform for real-time reputation monitoring and strategic communications.
altaMedia 2016.12 en
- 2. reputation + communication + information technology + digital economy
- 4. difficulties to identify the most relevant content for each operation social media monitoring focusing relationship (low capacity to follow influencers and publishers) news viewed without relevant details impossibility to offer customized digests for each executive daily digests, hours after news have been published esteemed audiences based reports misses accuracy Most used solutions are inefficient monthly delivered trends analysis keep applying old- fashion monetized metrics focus on image regardless the relation Reputation & Valuationlow capacity of real- time reaction to mitigate risks
- 5. support tool to implement reputation performance and brand care reward policies trends interpretation in real-time most relevant news, vehicles, authors, related to each product line or segment great accuracy on estimating audience for each content Ideal Solution indexes combine quali- quanti analysis sensible to the brand messages intuitive dashboards with decisive informations image risk on media analysis All on & off-line indexes reunited in a same platform analyzes media from a business strategy point of view
- 6. altaMedia inova巽達o Client Business Automation & intelligence (cognitive, semantics, natural language, artificial intelligence) Content Memory & Semantics Learning Libraries Real-Time altaMedia Innovative Differentials
- 7. Most relevant influencers, vehicles, subjects Most relevant contents Brand strategic messages Positive reputation factors Risk factors altaMedia inova巽達oStrong alignment to the client strategy
- 8. real-time monitoring immediate impact evaluation business view news organization Delivers the right information to who needs, how needs, when needs image risk view identifies supporters and detractors extract performance indexes Simplified analysis, visual, intuitive | mobile, 24h faster and more efficient feed then Google
- 9. altaMedia Real-Time Dashboards Dashboard Summary Feed PerformanceMedia Image Risk altaSocialaltaNews Customized digests and alerts Real-time hashtags monitoring in several social media
- 10. altaMedia inova巽達o Corporate Platform Different View for Different Competences
- 11. altaMedia Rating Audience | pageviews Vehicle strategic relevance Regional media ponderation Highlights, time, duration, author, visibility etc. Positioning message Risk factors (probability x severity)? Pros and Cons
- 12. Principles Companies build their reputation, but media Be proactive and positive with your brand Use effective and convincing indexes Brand performance status must be transparent to the internal staff Real-time monitor influencers: influence them and be influenced in return On crisis, act previously, precisely and fast
- 13. Team Claudio Cardoso Post-PhD Communications Marketing Strategist & Products Development Laryne Nascimento MBA Communication Operations Elizabeth Freitas PhD Business Administration & Finances Cassio Lehmann MBA Business Marketing & Commercial
- 14. Contact contato@altamedia.com.br +55 11 970 862 623