Hotel bookings
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This document discusses various options for booking hotels nowadays, including booking directly through independent hotel websites, brand portals, online travel agencies, reverse auction sites, Facebook, and mobile booking apps. It concludes that for independent, non-famous hotels, the best approach is to work with online travel agencies. For famous hotels, booking directly through the hotel website or a mobile app is preferred if customers have mobile devices. Reverse auction sites also provide an opportunity for customers to book hotels.
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W Hotels has a better website ranking than Four Seasons because it has an innovative, young, and dynamic website that focuses on news, music, culture, and events. InterContinental has a better ranking because its website targets business customers and highlights its loyalty program. Westin's website links to social media platforms like Facebook, YouTube, and Twitter and reflects the chain's "Zen" spirit. Overall, hotel websites now aim to engage customers through unique brand experiences rather than just providing booking functions.More Related Content
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The document defines several terms related to online travel booking and digital marketing:
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Hotel bookings
- 1. HOTEL BOOKING How to book nowadays ?!
- 11. FACEBOOK
- 12. FACEBOOK
- 16. CONCLUSION ? For independent hotel, the best when the hotel is not famous, is to be on online travel agencies to be known by the customers ¡ ? When the hotel is famous, the best is to use mobile phone to book if customers have mobile devices or hotel website. ? Reverse Auctions Site offers opportunities for customers to book