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$2,500
AmTrust Connected Households 2018
74% of households have
connected devices of over
74%
People purchasing
connected devices this year
74% of people are very/somewhat
likely to buy protection.
Device damage
50% of households have had a device
damaged or malfunction in the last year. This goes
up to 62% for households with children.
50%
62%
What connected devices are we buying?
Most risk adverse in US
The Northeast is the most risk adverse
region in the US with 82% of respondents likely
to purchase a protection product for their
connected devices.
82%
Greatest concern
Hacking is the greatest concern of consumers
with connected devices, while 1 in 5 are
concerned with connectivity.
1
Top purchase
1 in 5 purchases this holiday season was
for a smart home speaker/hub.
+2
Millennials take the lead
50% of millennials lead the purchasing
this holiday season with baby boomers accounting
for 24% of all purchasers.
Device purchase
Most respondents anticipate purchasing 
at least 2 connected devices for friends, family
or themselves this holiday season.
7%
30%22%
22%
37%
34%
19%
37%
Tablet
34%
Phone
30%
Laptop
30%
TV, Smart speaker
19%
Wearables
7%
Lighting
6%
Connected
door phone/
camera
4%
Washing
machine,
Refrigerator,
thermostat
3%
Scales,
monitoring
device, Door
locks, Other
Ad

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AmTrust Connected Households 2018 Report

  • 1. $2,500 AmTrust Connected Households 2018 74% of households have connected devices of over 74% People purchasing connected devices this year 74% of people are very/somewhat likely to buy protection. Device damage 50% of households have had a device damaged or malfunction in the last year. This goes up to 62% for households with children. 50% 62%
  • 2. What connected devices are we buying? Most risk adverse in US The Northeast is the most risk adverse region in the US with 82% of respondents likely to purchase a protection product for their connected devices. 82% Greatest concern Hacking is the greatest concern of consumers with connected devices, while 1 in 5 are concerned with connectivity. 1 Top purchase 1 in 5 purchases this holiday season was for a smart home speaker/hub. +2 Millennials take the lead 50% of millennials lead the purchasing this holiday season with baby boomers accounting for 24% of all purchasers. Device purchase Most respondents anticipate purchasing at least 2 connected devices for friends, family or themselves this holiday season. 7% 30%22% 22% 37% 34% 19% 37% Tablet 34% Phone 30% Laptop 30% TV, Smart speaker 19% Wearables 7% Lighting 6% Connected door phone/ camera 4% Washing machine, Refrigerator, thermostat 3% Scales, monitoring device, Door locks, Other