The North Face Final Deck
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- 2. Large mesh pockets Main compartment with universal padded sleeve and hydration port Laminated back panel with breathable mesh Small mesh pocket on shoulder strap Tuck-away hipbelt Small stash pocket with water-resistant zip on front Front compartment with organizer Dual mesh, side water bottle pockets with reinforcement Reflective hits Feature 1: “BackSaver” bottom panel Benefit 1: Feeling Pampered, luxurious, comfortable and healthy Feature 2: GORE-TEX? waterproof fabric Benefit 2: Feeling safe and protected, confident and assured.
- 3. Who is our Target Market? Target: Male/Female Outdoor sports enthusiasts, Students with average income Primary: 17-25 (17-19) Parents are mostly the buying decision makers Secondary: 26-34 Position: … To Men and Women ages 17-25, The North Face backpack is a piece of equipment/luggage that will make you feel secure, relaxed and confident when on that expedition because our backpacks are equipped with an innovative “backsaver” bottom panel and GORE-TEX waterproof fabric. You can rely on us.
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- 5. The North Face Backpackers Backpack with wheels! Able to roll or carry it making it easier for everyone
- 7. Step through that door and Explore
- 8. Store Coupons Receive 5% of any Northface backpack when you buy it at Dick’s sporting goods. Sign up for a Dick’s sporting goods credit card and sign up for Northface promotional emails and receive 10% of any Northface backpack .