Mktg Final Report
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The document discusses using Facebook advertising to promote a campaign called "Spread the Net" at Brock University. Qualitative focus groups found that while Facebook is an important part of students' internet use, they do not take ads seriously and there was low awareness of "Spread the Net". A quantitative survey of 300 students examined responses by gender and year of study. The document considers whether Facebook is effective for general awareness or specific recruiting goals and mentions using click-through pricing to save money.
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