I'm a Strategy Director with experience in branding, ethnographic research and customer experience design. In a former life I founded social enterprises.
Now is the most exciting time to work in strategy. Technology is radically changing the way people live at such a rapid pace, that to stay relevant, brands need to be continuously reinventing themselves and how they create value for people.
Strategists have never been more needed than we are today, but like everything else in the world, our discipline has been completely reshaped. To be good, I need to be constantly re-evaluating what I do and how I work, but I've picked up a few things that form a bit of a bedrock.
I think that t...
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