Now that advertising is over.
With the intertwined system of mass media and mass marketing in collapse and the increasing recognition that traditional advertising is costly and ineffective I am seeking to apply my "post advertising" abilities to the evolving practice of social brand engagement. My 24-year career included a 10-year run in "traditional" advertising before diving headfirst into the emerging world of interactive in 1996. Over the next 10 years, I helped build and lead digital creative and production groups that delivered everything from national rich media brand campaigns to sophisticated web-based marketing applications. During the last four years I've focused almost exclusi
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