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propagation planning account planning griffin farley 22squared planning advertising bbh brand planning usf transmedia account propagation farley griffin brand consulting account planners strategists talent evaluation social media video game characters brand positioning communication planning zag mba earned media ad agency ad club connections tampa media ad2 brand advocate influencer agency guldagget inspirerar direct marketing 2011 stockholm societal marketing hive strategic planning sxsw learnings grouped book community management start up accelerators web axe dark knight germany hamburg strategy true blood communication npd ad agencies new product development masters purpose mike monello campfire planningness 2010 brooklyn bdwny new york practice sweden apg advertising agency posten