As Co-Founder of Convo and Managing Director of Mosoci, I lead our qualitative research and ethnography team and practice. I鈥檝e spent over 20 years advising a global portfolio of clients including Nokia, MTV, Intel, Dell, Pitney Bowes, Kimberly Clark, Wikimedia and Unilever. My projects have led me deep into rural markets, following trend-setting youth in urban settings, and digging deep into motivations and possible triggers across a wide range of demographic and psychographic groups. I work across both products and services and am driven to be at the forefront of technology trends research in India.
While personally a heavy user, I鈥檓 a keen observer of how people are interacting ...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
