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Mumbai India

Co-Founder

Advertising / Marketing / PR

As Co-Founder of Convo and Managing Director of Mosoci, I lead our qualitative research and ethnography team and practice. I’ve spent over 20 years advising a global portfolio of clients including Nokia, MTV, Intel, Dell, Pitney Bowes, Kimberly Clark, Wikimedia and Unilever. My projects have led me deep into rural markets, following trend-setting youth in urban settings, and digging deep into motivations and possible triggers across a wide range of demographic and psychographic groups. I work across both products and services and am driven to be at the forefront of technology trends research in India. While personally a heavy user, I’m a keen observer of how people are interacting ...