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Hyper-hybrid

www.adbglobal.com


                           Wojciech Doganowski
                     VP & GM IPTV Business Unit
                       Advanced Digital Broadcast
                    w.doganowski@adbglobal.com
Hybrid solutions are better way to serve customers




    Multiple specialized devices
    cost more and require user
    to remember to switch
    proactively between them




                                                     3
Hybrid solutions are better way to serve customers




    Single hybrid device keeps
    users eyeballs and ensures
    the service provider is in
    control




                                                     4
Other good examples  mass market

                             Mobile phone +
                                Photo/video camera
                                GPS
                                Media player

                             ADSL modem +
                                VoIP
                                WiFi access point
                                NAS

                             DVD player +
                                CD player
                                DLNA client
                                DTT tuner

                             LCD TV +
                                DVB tuner
                                DLNA
                                Internet widgets


                                                     5
But not this... It did not work  niche market

       Refrigerator +
           PC
           TV
           Etc

       TV +
           Internet browser
           DVD player

           ...

       IPTV STB +
           ADSL modem
           VoIP
           WiFi access point




                                                 6
Media convergence...




                       7
Change habits? Why not. But why should I pay for it?



     I havent formed a [new] habit of watching.


     But maybe if
               I experienced it and liked it, I could see
     myself doing it.

     I dont see myself paying to create a new habit that I
     havent found a need for.

     Source: Parks Associates  How Hollywood Can Out-Apple Apple, ETC - Anytime Anywhere Consumer Research




                                                               ...first we try, then we trust...

                                                                                                              8
throughout the whole home




            Whole-home PVR, 束 Follow me 損, etc.
    First STB to receive DLNA 1.5 certification end 2007
                                                           9
especially on the TVs


                             ADB-5810TWX
                           Hybrid PVR gateway


                                                         ADB-4820
                                                  Set-back box HDMI-CEC
                                                  Hooks behind flat screen




      ADB-2810W
 Entry-level IP-only STB
                                                ADBs software ported on TV
                                                      Basic features



   Master STB PVR gateway, thinner client STBs, ultra-thin TV clients
    ADBs home NW products supports tuner sharing, DVR sharing

                                                                              10
What we need to watch for...

       New services to be well integrated
       with main stream service
            One-device
            Seamless integration
            Simple to use

       TV watching is about channels not
       portals
           Zapping to new services
           No long VOD lists
           No navigation with 10
           submenus

       Cross promotion of new content
       to build awareness
            Banner adds
            If you liked this try also...
            Search hints

                                            11
Access to existing Internet based VOD service

                              Operator
                             Cross promotion
                         Transactions processing
                             Revenue sharing




                           The
                           The
                        Internet
                         Internet




                                                   12
Promotion of VOD content on linear channels




                                              13
Cross-promotion with Over-the-Top and Home content

                                 Operator:
                                 If you like this,
                             try that from our VOD

     facebook.




                              The
                              The
                           Internet
                            Internet




                                                      14
Cross-promotion with Over-the-Top and Home content




                                                     15
Remember about the churn!




                            16
Real Service Launched




  Internet Content:                  Solocoo portal
   - video                           Advertisement
   - pictures                            EPG
   - radio                              Search
   - social networks                     Share
                                         Chat
  Video on Demand:



  Home Network:
  - video
  - pictures
  - music

                        http://www.solocoo.tv/moviebox/
                                                      17
18
Thank You!

www.adbglobal.com


                           Wojciech Doganowski
                     VP & GM IPTV Business Unit
                       Advanced Digital Broadcast
                    w.doganowski@adbglobal.com
Ad

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Ad

Adb Presentation On Hybrid Tv

  • 1. Hyper-hybrid www.adbglobal.com Wojciech Doganowski VP & GM IPTV Business Unit Advanced Digital Broadcast w.doganowski@adbglobal.com
  • 2. Hybrid solutions are better way to serve customers Multiple specialized devices cost more and require user to remember to switch proactively between them 3
  • 3. Hybrid solutions are better way to serve customers Single hybrid device keeps users eyeballs and ensures the service provider is in control 4
  • 4. Other good examples mass market Mobile phone + Photo/video camera GPS Media player ADSL modem + VoIP WiFi access point NAS DVD player + CD player DLNA client DTT tuner LCD TV + DVB tuner DLNA Internet widgets 5
  • 5. But not this... It did not work niche market Refrigerator + PC TV Etc TV + Internet browser DVD player ... IPTV STB + ADSL modem VoIP WiFi access point 6
  • 7. Change habits? Why not. But why should I pay for it? I havent formed a [new] habit of watching. But maybe if I experienced it and liked it, I could see myself doing it. I dont see myself paying to create a new habit that I havent found a need for. Source: Parks Associates How Hollywood Can Out-Apple Apple, ETC - Anytime Anywhere Consumer Research ...first we try, then we trust... 8
  • 8. throughout the whole home Whole-home PVR, 束 Follow me 損, etc. First STB to receive DLNA 1.5 certification end 2007 9
  • 9. especially on the TVs ADB-5810TWX Hybrid PVR gateway ADB-4820 Set-back box HDMI-CEC Hooks behind flat screen ADB-2810W Entry-level IP-only STB ADBs software ported on TV Basic features Master STB PVR gateway, thinner client STBs, ultra-thin TV clients ADBs home NW products supports tuner sharing, DVR sharing 10
  • 10. What we need to watch for... New services to be well integrated with main stream service One-device Seamless integration Simple to use TV watching is about channels not portals Zapping to new services No long VOD lists No navigation with 10 submenus Cross promotion of new content to build awareness Banner adds If you liked this try also... Search hints 11
  • 11. Access to existing Internet based VOD service Operator Cross promotion Transactions processing Revenue sharing The The Internet Internet 12
  • 12. Promotion of VOD content on linear channels 13
  • 13. Cross-promotion with Over-the-Top and Home content Operator: If you like this, try that from our VOD facebook. The The Internet Internet 14
  • 14. Cross-promotion with Over-the-Top and Home content 15
  • 15. Remember about the churn! 16
  • 16. Real Service Launched Internet Content: Solocoo portal - video Advertisement - pictures EPG - radio Search - social networks Share Chat Video on Demand: Home Network: - video - pictures - music http://www.solocoo.tv/moviebox/ 17
  • 17. 18
  • 18. Thank You! www.adbglobal.com Wojciech Doganowski VP & GM IPTV Business Unit Advanced Digital Broadcast w.doganowski@adbglobal.com