Donna Hoffman presentations

Donna Hoffman

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Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and Internet business strategy. Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort 鈥渙ne of the premiere research centers in the world for the study of electronic commerce鈥� and the Wall Street Journal reco

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