Personal Information
Organization / Workplace
Washington D.C. Metro Area United States
Occupation
Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of Business
Industry
Education
Website
http://sloan.ucr.edu/About
Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and Internet business strategy.
Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and the Wall Street Journal reco
Contact Details