Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Digital Marketing Analyst at Pegasystems
Industry
Advertising / Marketing / PR
Website
http://www.digitas.com
About
Specialties: Strategy: market & competitive analysis, market research, product marketing, marketing budget allocation, campaign planning, test design, measurement, forecasting, optimization.
Digital Marketing: online advertising, social media analytics, website strategy.
Relationship Management: CRM strategy, customer segmentation, targeting, lifecycle marketing, acquisition & customer retention programs, email marketing, direct marketing.
Contact Details
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