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Argentina, Buenos Aires Argentina

Direct Marketing Responsible (Prospecting and Loyalty) at UNICEF

My expertise include: • CRM / Direct Marketing strategy. • Relationship Marketing programs design & implementation. • Fundraising Direct Marketing. • Digital & Mobile Marketing Strategies.On-line marketing campaings (SEM & Social Media). • Database Marketing. Customer segmentation. • CRM KPI's definition & set-up. • Brand Strategy Development. • On-going Customer Service Touchpoints (Contact Centre) Operations Management. • Affiliates loyalty programs development. • Project Management.