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The document provides an evaluation of an advertisement created by the author for Nike football boots. The author reflects that the advertisement lacked quality footage, clear branding, and variety in shots. They also note that it would have been improved by including match footage to better showcase the boots' performance. Overall, the author determines their advertisement needs more professional production techniques and elements used in similar advertisements to be considered TV-worthy.Lo1
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There are several different methods for researching a target audience, including quantitative, qualitative, socio-economic, psychographic, geo-demographic, and demographic research. Quantitative research uses graphs and charts to analyze metrics like viewership numbers and understand proportions of audiences. Qualitative research involves surveys and interviews to gain insights, opinions, and uncover trends. These research methods help divide audiences into groups based on factors like economic background, lifestyle and interests, location, age, and other demographics. Understanding these audience segments allows businesses to effectively target their products and promotions.Proposal
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Lo1Ed Ryding
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Lo234Ed Ryding
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The story describes two children, Sally and an unnamed narrator, who are stuck inside on a rainy day with nothing to do. Their fish warns them not to play with the Cat in the Hat, who has shown up unexpectedly. However, the Cat introduces several silly tricks and games involving balancing many objects. Eventually, all the objects fall, creating a mess. The fish scolds the Cat for the chaos and demands he leave.Lo1
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The Lumiere brothers filmed without editing raw footage and showed it as is, while D.W. Griffith was one of the first to cut up film to edit footage but did so without purpose. Sergie Einsenstein pioneered the montage sequence and used editing techniques to create emotional impact and convey specific messages through propaganda. David Fincher is known for his dark, stylish thriller films achieved through innovative lighting and editing styles, bringing technical editing processes to the world. Over time, editing styles have become more technical and precise, focusing more on camera angles and precise editing rather than fast montage sequences of the past.Lo234
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2. Negotiated - through discussion and compromise between the client and firm's differing ideas, ensuring both parties are satisfied but the client may not get the best price.
3. Formal - through a formal briefing meeting or written description of requirements from the client requesting proposals, similar advantages and disadvantages to negotiated.
4. Informal - through a phone call from the client rather than a formal written brief, good for speed but risks misunderstandings.
5. Commission - the client directly commissions specific work fromScript
ScriptEd Ryding
油
The documentary explores teenage sex trends, including why it occurs at younger ages, in public places, and experimentation with S&M. It interviews teenagers and examines their views, shows reconstructions of sexual encounters, visits Soho shops selling S&M items to interview employees, has the hosts try out outfits, interviews students about peer pressure and lack of self-respect, films a party to observe behaviors, reconstructs drunken and peer pressured sex, interviews adults, and profiles a Christian against premarital sex before concluding sex is increasingly common among teens.Questionaire
QuestionaireEd Ryding
油
This document discusses feedback on a potential sports advertising campaign. Multiple individuals provide their opinions. They believe the advert has potential if it has a high tempo and energy to engage viewers. They recommend the advert be between 30-45 seconds, targeting male teenagers and young men ages 15-25 who live in large cities. Adding a voiceover describing the football boots was also suggested.