Design Intro

Dec 20, 2007Download as ppt, pdf

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The document provides guidance for creating a graphic design poster highlighting strengths of a school. It discusses meeting the client's needs by including relevant information like photos and details about activities. It emphasizes clarity of communication through easily readable text and layout. Design considerations include font size and style, image resolution, and using color and formatting consistently to create a unifying vision.

Graphic Design for a Purpose Poster to Highlight WHS Strengths

Graphic Design for a Purpose Meeting the client’s needs Clarity of communication Text: how it reads, as well as how it feels to the reader Unifying vision

Meeting the Client’s Needs What needs to be included What is important to the client Final use and audience for the product Nonfiction vs Fiction : how much can you alter the images? Size and resolution constraints Color vs Grayscale

Relevant Information You need to include: Activity or Course or Department Highlight the aspects you think are strong Public Relations - convince others that this is a great strength of WHS Pictures of people, objects, places that are involved in the activity, etc. Other points Reality is important Audience: Visitors, all age ranges Size: 8x10 Resolution: 300ppi Color: RGB mode

Clarity of Communication What needs to be communicated? How do you say it? Style must be appropriate for content. How much detail is enough? Too much? Sometimes less is more - smaller words, fewer words, etc. Using negative space for clarity

Layout Variations Use your judgment with layout . . . Try different options

Text Which font is readable at what size? Which font has the appropriate feel for the information you are communicating? Justification: full? Centered? Left? KEEP IT SIMPLE: One or Two fonts maximum in a project Color . . .vocabulary accented? Style: What to bold , underline , italicize

Size Matters Size Matters Size Matters Size Matters Readable Fonts Readable Fonts Readable Fonts Readable Fonts How annoying is this? Can you read this ok? What about this combo? Perhaps some colors work Better than others . . . . What kind of font says “SCIENCE”? What kind of font says “Sports”? What kind of font says “DRAMA”? What kind of font says “FBLA”?

Unifying Vision Layout should be uniform Balance : symmetry vs asymmetry Flow of information and images within the piece Color choices for background, images and text should be uniform. Complimentary colors for impact, similar colors and tones for ease of reading.

Checklist Photos of people, places and objects involved Info on the activity, who participates, etc Why is it a strength here at WHS? Why is it something students would want to participate in? How might the department/activity/sport lead to a greater quality of life for the student? Font choices - limited variety Color choices - for emphasis and readability Background - colors, gradients, textures - make it interesting and coordinate with pics and text.

The document provides guidelines for effective book cover design, emphasizing the importance of understanding the target audience and genre to guide design choices. Key elements include ensuring readability, appropriate color use, and balancing text and imagery for visual appeal. It also discusses the role of market research, feedback, and proper back cover elements to support a book's success in sales.

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This document discusses different types of print advertisements and how to create effective ones. It describes various print media options like newspapers, magazines, direct mail, and yellow pages. Key aspects of print ads are discussed such as copy, graphics, color, layout, size, paper/ink, and placement. Nine steps for creating effective print ads are outlined, including choosing the right media to reach your target audience, writing an attention-grabbing headline, engaging the reader with the first three sentences, and ensuring visuals support the headline message.

Print and Outdoor Design ad LayoutLargest Catholic University

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The document provides guidelines for designing effective print and outdoor advertisements, including basic design strategies like keeping layouts simple, creating unity, contrast, and emphasis. It discusses using headlines, body copy, logos and visuals. Advanced techniques include using variety, grouping related elements and color design. Photo design tips include composition and focusing attention. Headline and body copy guidelines include font styles and readability.

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Holding my focus grouptheresakuhn4

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The document discusses holding a focus group to get feedback on magazine pages from the target audience. Key points: - The author created draft magazine pages and wanted direct feedback from the audience. - A focus group event was set up on Facebook to attract the target audience. Questions were prepared to get feedback on the front cover, contents page, and a double-page spread. - During the focus group, each page was passed around for close examination while questions were asked. Comments were written down and discussed to identify improvements addressing the target audience and genre.

Print Advertisement amckean

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This document provides an overview of print advertisements, including definitions, forms, types, elements, and layouts. It defines advertising and the two main forms of print advertising: promotional and institutional. The three main types of print ads are newspapers, magazines, and direct mail. Effective print ads usually contain four key elements: a headline, image, signature/logo, and copy. Headlines aim to grab attention while copy expands on the product. Images complement the words. Slogans and signatures help build brand recognition. Most ads follow a basic "Z" layout to guide the reader's eyes through the content.

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The document outlines key design principles for effective presentations, emphasizing that design should enhance the central message without sacrificing clarity. Important elements include layout, color choice, font legibility, and the use of space, with insights on typography and text alignment to improve audience engagement. The guidelines suggest keeping text minimal and using visual techniques like the rule of thirds and contrast to create impactful slides.

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This document provides guidance on designing and presenting scientific posters at conferences. It discusses that posters are a visual medium to communicate research to attendees walking by. Key considerations for an effective poster include having a clear layout with sections like introduction, methods, results and conclusions. Fonts should be large and easy to read from 1.5 meters away. Graphics and minimal text are important to convey the main messages quickly. The poster should be designed so specific sections are easy to locate. When presenting, authors should speak clearly and concisely about why their research is important without reading the poster directly. Practice and feedback help improve the presentation.

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The document discusses many similarities between Islam and Christianity, including: - Belief in one God called Allah/God - Belief in prophets like Abraham, Moses, Jesus, and Muhammad - Holy books like the Torah, Bible, and Quran sent by God - Practices like fasting, circumcision, prayer, and prohibitions on alcohol and pork It encourages bringing together people of different faiths by focusing on their shared beliefs in one God and obedience to God's commandments.

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The document argues against those who dispute Imam Ali's (as) role as the successor to Prophet Muhammad (pbuh), presenting various events labeled as divine signs rather than coincidences. It details significant moments in Ali's life that emphasize his closeness to the Prophet and his pivotal role in the early Islamic community, such as his birth in the Kaaba and his defense of Islam during battles. The overall message conveys the belief that these events indicate Ali's divinely appointed status as the Prophet's successor.

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The document summarizes key points about Islam and discusses several scientific facts mentioned in the Quran that have been discovered by modern science, arguing this indicates the divine origin of the Quran and Islam. It highlights scientific concepts like the expanding universe, formation of the embryo, circulation of blood, and more that are referenced in the Quran centuries before being discovered. The document aims to encourage rational inquiry into the existence of God through examining the Quran from a scientific perspective.

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Good design relies on understanding the specific project, audience, and message. It is important to plan designs carefully, analyze what appeals visually based on design principles, and collect inspiration from other printed materials. Key aspects of good design include relevance, proportion, directional flow, consistency, contrast, simplicity, restraint, attention to detail, and avoiding common pitfalls like too much text or an unbalanced overall "picture".

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Here is a 6 mark response: The title "Thirsty" and the images work together to create a strong emotional response from the reader to persuade them to donate to World Vision. The title "Thirsty" is a simple yet powerful one word that immediately draws the reader's attention. It conveys a strong sense of need and lack that will make the reader feel empathetic. The images of the children are all in black and white to depict their lives as dull and difficult. Some are taken from a high angle, making the children seem smaller and weaker to elicit feelings of compassion from the viewer. All the close-up shots of the children's faces show expressions of sadness and despair, which tugs at

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The article targets a British audience that appreciates rock music. It uses informal, colloquial language like slang and jargon. Color is used prominently and the layout prioritizes large images over text, showing the audience values visuals over dense information. The tone suggests the magazine sees readers as members of an "in crowd." Images of the band aim to present them as rock stars. The article's style matches the casual, visual style of the front cover in targeting fans without requiring specialized knowledge.

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Covers that Connect, IBPA 2016BookWise Design

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The document outlines essential steps for effective cover design, emphasizing the importance of identifying target audiences and genres, as well as using appropriate visuals and typography. It provides guidelines for creating an appealing cover that is easy to read, ensures good contrast, and conveys the book's message without overwhelming potential readers. Additionally, it addresses the design considerations for both print and e-book formats, along with instructions for back cover and spine layouts.

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Communication design involves using visual elements like images, text, color, and layout to convey messages and ideas to audiences. It can be considered both an art and a science. Graphic designers use tools like point, line, shape, texture, space, size, typography, color, and images to achieve communication objectives. They must determine what information needs to be conveyed, the order and hierarchy of ideas, how to guide the eye across the page, the intended tone, and target audience. Creative techniques used in advertising can also be applied to engage audiences and change perspectives through attention-grabbing images and emotions. Questions from the audience are then welcomed.

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Design Intro

1. Graphic Design for a Purpose Poster to Highlight WHS Strengths

2. Graphic Design for a Purpose Meeting the client’s needs Clarity of communication Text: how it reads, as well as how it feels to the reader Unifying vision

3. Meeting the Client’s Needs What needs to be included What is important to the client Final use and audience for the product Nonfiction vs Fiction : how much can you alter the images? Size and resolution constraints Color vs Grayscale

4. Relevant Information You need to include: Activity or Course or Department Highlight the aspects you think are strong Public Relations - convince others that this is a great strength of WHS Pictures of people, objects, places that are involved in the activity, etc. Other points Reality is important Audience: Visitors, all age ranges Size: 8x10 Resolution: 300ppi Color: RGB mode

5. Clarity of Communication What needs to be communicated? How do you say it? Style must be appropriate for content. How much detail is enough? Too much? Sometimes less is more - smaller words, fewer words, etc. Using negative space for clarity

6. Layout Variations Use your judgment with layout . . . Try different options

7. Don’t think you have to be BORING

8. Text Which font is readable at what size? Which font has the appropriate feel for the information you are communicating? Justification: full? Centered? Left? KEEP IT SIMPLE: One or Two fonts maximum in a project Color . . .vocabulary accented? Style: What to bold , underline , italicize

9. Size Matters Size Matters Size Matters Size Matters Readable Fonts Readable Fonts Readable Fonts Readable Fonts How annoying is this? Can you read this ok? What about this combo? Perhaps some colors work Better than others . . . . What kind of font says “SCIENCE”? What kind of font says “Sports”? What kind of font says “DRAMA”? What kind of font says “FBLA”?

10. Unifying Vision Layout should be uniform Balance : symmetry vs asymmetry Flow of information and images within the piece Color choices for background, images and text should be uniform. Complimentary colors for impact, similar colors and tones for ease of reading.

11. Checklist Photos of people, places and objects involved Info on the activity, who participates, etc Why is it a strength here at WHS? Why is it something students would want to participate in? How might the department/activity/sport lead to a greater quality of life for the student? Font choices - limited variety Color choices - for emphasis and readability Background - colors, gradients, textures - make it interesting and coordinate with pics and text.

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Design Intro

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Design Intro