Personal Information
Organization / Workplace
Stockholm, Sweden Sweden
Occupation
Senior Account Planner. Brand strategy, digital strategy, creative strategy and consumer insights
Industry
Advertising / Marketing / PR
About
Senior communication strategist. I have worked with a large number of Swedish, Nordic and international clients, including ABSOLUT, Media Markt, Telenor, SonyEricsson, SEB, Fritidsresor/TUI, Arbetsförmedlingen, GORE-TEX, Länsförsäkringar, East Capital and Tele2.
The work has included advertising, positioning, brand strategy, advertising, naming, digital strategy, social media strategy, creative concepts, creative strategy, focus groups, teaching, market analysis and communication concepts. Primary research, NPS and CSI driver analysis, naming strategy and e-commerce were large parts of my work at Klarna.
As a planner and strategist I focus on three major themes:
- Data
- Culture
- Busin...
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