Senior communication strategist. I have worked with a large number of Swedish, Nordic and international clients, including ABSOLUT, Media Markt, Telenor, SonyEricsson, SEB, Fritidsresor/TUI, Arbetsf枚rmedlingen, GORE-TEX, L盲nsf枚rs盲kringar, East Capital and Tele2.
The work has included advertising, positioning, brand strategy, advertising, naming, digital strategy, social media strategy, creative concepts, creative strategy, focus groups, teaching, market analysis and communication concepts. Primary research, NPS and CSI driver analysis, naming strategy and e-commerce were large parts of my work at Klarna.
As a planner and strategist I focus on three major themes:
- Data
- Culture
- Busin...
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