Social media mini bootcamp slides
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This document provides an overview and recommendations for using online media effectively. It discusses establishing an online philosophy and strategy, using various social media platforms like Facebook and Twitter, other online tools like blogs and websites, and Google apps. It recommends determining your goals and level of commitment for online engagement. Specific tips include setting up professional and personal email accounts, using an RSS reader, commenting on other content, purchasing URLs, choosing a profile photo, and researching how to use various online tools. The overall message is to thoughtfully develop an online presence and strategy through a mix of listening, sharing information, and building relationships.
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Social media mini bootcamp slides
- 3. 140 characters or lessWhy are you here?
- 4. AgendaOnline philosophyFacebookTwitterBroadcast mediaBlogs and websitesGoogle5 things you should do online now
- 5. ONLINE PHILOSOPHYDetermine how much money and time you are willing to spendPick a limited number of online outlets - strategyEstablish your online personalityWhat’s your mix? Personal, professional, institutionalDecide what you want from social mediaPush information, listen, connect, learn, collaborateDetermine your work flowSocial media should be an integrated, natural outgrowth of your personality and work life.Safe Church and life onlineYou can be online with limited commitment of time, money and energy. But it is a discipline.
- 6. My online philosophyPurpose of being online is to create and foster connections, relationships…to gain an audience for communicating with.Listen and learn about news, audience, happeningsPush news into wider audience.Developing relationships for exchange of information
- 7. 140 characters or lessWhat is your online philosophy?
- 8. SOCIAL MEDIAStrengths: Huge, evolving, many usersWeaknesses: Low control, little reliable privacy, can be confusing, timeStrengths: Quick, short, easy, hipWeaknesses: High drop out rate, may be fleeting technology
- 16. BROADCAST MEDIA
- 21. OTHER ONLINE MEDIABlogsStrengths: Generally free, flexible, can be personalized, interactiveWeaknesses: Still limited capacity, need to know your way around the Internet a bitWebsitesStrengths: Can be built to completely meet your needs, flexible, relatively inexpensiveWeaknesses: Can become static, can be difficult to update, transferability, not interactive
- 25. GoogleGmail, Google Docs, Picasa, Google CalendarStrengths: Free, easy to use, shareable, embeddable, collaborative, works with mail programsWeaknesses: In the clouds, email has the gmail.com extensionGoogle AppsStrengths: Free, personalized email, document storage, shareable and embeddable calendar, works with mail programsWeaknesses: In the clouds, confusing to set upSimilar services abound, few are as pervasive
- 27. 5 things you should do online now…$20: Use a blogging platform – like Wordpress – to build a website or blogBuying a url will cost $10, redirecting your blog to the website will cost $20Free: Get a youtube account and start uploading videos Free: Either get a gmail account or sign-up for Google Apps and use the free email, calendar, and photo sharingFree: Set up a Facebook Fan Page for your community$10: Buy a vanity url for your community
- 29. Online Media TipsYou cannot break the Internet – every mistake can be fixedSet up a personal email – keep your work email and personal email separate.Use an RSS reader.Comment on other writing – blogs, Tweets, status updatesPurchase URLs – get to know GoDaddy wellChoose a good profile pic and use it everywhereDon’t know how to do something? Google it. Google everything.Use a good browser, Google Chrome, Firefox. Get rid of Internet ExplorerConsider getting a smart phone with a data plan.Consider getting a hand-held video camera, like a FlipStrategy, strategy, strategy
- 30. Stay in TouchWendy Johnsonwendy.j@episcopalmn.org612-870-3303