ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
erikchoi

Erik Choi

Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Director of User Experience Research at Publicis Media
Industry
Education
About
I help companies build user research environments from the ground up. • PhD in Information Science • Quantitative and Qualitative User Experience Research A/B and Multivariate testing, Usability testing, Persona design, User journey, Process mapping, Content analysis, Coding scheme development, Survey design, In-Depth interview, Focus group, Ethnographic studies •Machine Learning/Big Data based-User Research and Product Development • Proficiency with SPSS • Proficiency with Adobe Design Suite (Photoshop, Illustrator, & InDesign) • Proficiency with Microsoft Office (PowerPoint, Excel, & Word) • Experience with data mining to develop a probabilistic model (Weka) • Experience with digit...
Contact Details