Trendspotter and advertising addict. I'm a culturally driven strategist who believes in exploring new and innovative strategies for connecting brands with consumers.
The way I see it, my job is to connect the dots.
Bring human insight.
Shine a light on new behavior.
Leverage existing trends, cultural contexts and behaviors to create social currency for brands. I believe in ideas that are built social, not fitted back into "social media". Great ideas make me smile.
Specialties: brand strategy; non-traditional briefing; trend/cultural/mindshift reporting
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