I am an innovation and design strategy specialist with an MBA degree in Corporate Strategy, a bachelor鈥檚 degree in Product Design and several years of experience in the field.
Throughout my career I鈥檝e been working with companies to develop strategies and take business decisions using human-centered design methods, also known as Design Thinking and User Experience. My working process is based on careful investigation of several key factors, ranging from market trends to ethnographic user observation. This approach helps companies to define their target market and create competitive differentiation by combining brand values and users desires.
For the past ten years, I鈥檝e executed strat...
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