Marketing Executive, Professor, Consultant, Author and Speaker
Industry
Advertising / Marketing / PR
Website
About
I am an experienced Marketing executive with a deep interest in how startups and agencies break the standard "build first, hire marketing when we're struggling"​ mindset. Finding the right target, creating the multi-year strategy, building that perfect message, and executing on rapid growth are what truly excite me and the teams I love to lead.
In my past life, I was a serial entrepreneur in the digital space: I started the first social media consulting company, wrote the first social media marketing book and started the first social media publishing company in Canada.
I've held a series of executive positions (VP, CMO, CEO) at various startups, agencies and global brands. I firmly be...