I've spent more than 20 years developing and creating many marketing and advertising campaigns with some great brands and businesses big and small.One challenge common to all was the difficulty in reaching a defined and targeted audience at scale with minimum wastage.
So, when I started working with LinkedIn via AD2ONE and saw the breadth of its reach, targeting and engagement of business professionals, my genuine reaction was 'WOW' and it still is. The member and their experience is at the heart of everything LinkedIn does to make it as insightful and rewarding as it can be.
My role is to enable companies and brands develop their proposition & communications, strategically & tactic...
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