Driving success auto brands on linked in
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This document provides an overview of LinkedIn marketing options for advertisers, including display ads, ºÝºÝߣShare content ads, InMail messages, sponsored updates, and content marketing. It describes the key features and benefits of each option for promoting products, generating leads, and influencing purchase decisions among professionals on LinkedIn. Pricing ranges from €8 to €15 per click or impression. A case study shows how an integrated LinkedIn campaign for Jaguar South Africa increased followers, engagement, and auto sales.
Driving success auto brands on linked in
- 7. Reaching Your Audience on LinkedIn ? Display - From Branding to Content Marketing targeted or broad to LinkedIn professionals ? ºÝºÝߣshare ad - Unique New format that enables auto- advertisers to promote range / new model in a brochure format ? Inmail - Target high Value select audience with Video / Brochures / Special offers ? Content - Use new Sponsored updates to amplify your message to a targeted audience ¨C high response
- 9. A product range to match your marketing objectives ¨C From €8 cpm
- 10. 10 Key Features ? Delivers full ºÝºÝߣShare-based presentations within 300x250 ad unit ? Enables direct interaction with your presentation content within ad unit or in expanded overlay player ? Supports LinkedIn¡¯s full suite of targeting capabilities. Solution Description: ºÝºÝߣShare Content Ads ¨C Product Overview Share your presentations with insights-hungry professionals
- 11. 11 Solution Description: ºÝºÝߣShare Content Ad ¨C Product Overview Share your presentations with insights-hungry professionals ? 15 ºÝºÝߣs maximum ? Lead Generation capture form on 2nd slide ? ¡°Learn more¡± button link to a custom landing page
- 13. Inmail Partner Messages - €1.50 per mail ? Personalised, Customised, & tailored ? Can only be received once every 60 days ? Micro targeting by sector / Job title / Seniority ? Market leading opening rates ? Enables pushing detailed content for considered response ? Include Company follow widget 13
- 16. Sponsored News Feed ¨C from circa €15cpm
- 17. Sponsored Updates ? Targeted content in members update stream ? High ctr ? Build in follower option ¨C Free ? Unique opportunity to influence purchase decision ? Complimentary ¡®free¡¯ social sharing tools ? Solus Position - Only 1 sponsored update per page view ? LinkedIn is the most trusted Socila Media Network
- 19. Case Study ¨C Jaguar South Africa Integrated Campaign 19
- 20. Pioneering media innovation in Africa Results Objectives Products ? Company Page, Follower & Recommendation ? Expandable video content, display & InMails ? Connect with the right audience ? Create valuable conversation, in an environment where a ¡°sales¡± conversation can be handled in a professional manner Results Automobile ? 35,000 + Followers ? Average engagement of 2.5% and more ? Translates into 38 actual product sales ? Habari increased revenue by over 2000% ? First partner case study
- 21. www.ad2one.ie e: fjennings@ad2one.ie in: www.linkedin.com/in/feargaljennings ?2013 LinkedIn Corporation. All Rights Reserved. Thank You